Why Is PR Important To A Business

By Tiara Ogabang

If you ask someone why PR is important to a business, what answers will they give you? First, PR is important to a business because customers want to be.

This seems like the most obvious answer, right? But, how often do we ask the customer if they think that is the case?

Being a perfect fit for your customers is the key to everything. Getting them to share their experiences with you is the same as getting them to share their food.

Why does PR matter so much in a business?

Why is it so important to be relevant? Being relevant is what keeps a business competitive. If you are not relevant, then people will choose someone else over you.

So, this might be more important than what we thought. And, the reason why it matters is that it makes a business more valuable.

If you are more valuable to your customer, they will be more willing to buy from you.

Why does it matter?

It matters because if you are not relevant, then people will choose someone else over you. You might say, but I am a great company, and my products are so amazing, so why does it matter that they are choosing someone else?

Yes, you are a great company, and you are a great product. But, if you are not relevant, then people will choose someone else over you.

Now that we have discussed why it matters, what do we do about it?

Well, here are a few steps that you can take to make sure your business is relevant.

Focus on your brand wordmark

Focus On Your Brand Wordmark

People’s eyes are on you and not on your logo or their logo. So, you have to ensure that your company name and brand are the centers of attention when communicating with customers.

Stay relevant with content and use internal hashtags

This is actually really important to this topic. It makes people feel as though you are a part of their lives, not just a company. This is what makes your brand more relevant and credible.

Create videos

To stay relevant and relevant to your customer, you have to create videos to go along with your messaging. So don’t be afraid to go a little crazy with your video marketing strategy.

There is no limit to what you can do or how you can add a voiceover to any of your videos.

Ask for reviews

Ask For Reviews

When a company is relevant to its customer, the customer will go to other sites to see what their other customers say. This is called getting word-of-mouth reviews, and it is a great way to stay relevant.

If you are really into social media, this one might not be so hard. You can ask your customers on social media to review your company so that you can get word-of-mouth reviews.

You might be wondering, why should I care? I will tell my customers to review my company. Well, actually, you can ask them for your customers’ reviews.

You might want to do this in person first, as it shows that you want to make sure your customers are happy.

Maintain consistency

People buy from businesses that they believe are relevant. If you take a bunch of videos and messages, you will have customers going to other sites to review your company.

This might get messy and cause you to lose credibility. So, you have to make sure that your company is consistent.

If you are, then people will believe you because they will trust you.

Have questions and solutions ready

People are the most likely to share their experience with you if you ask them questions, not because you tell them to share it with their friends.

So, the best thing you can do for your business has a few questions ready when you are communicating with customers. Then they will feel as though they are doing the talking, not you.

You can tell people what to do and what not to do, but if you are not prepared to answer the question, you will look lost and confused.

What to avoid when you want to be more relevant

What to avoid when you want to be more relevant

You don’t want to do some things if you want your business to be more relevant.

Don’t use too many promotional tweets

Twitter has changed the way people communicate. So, if you are using more than one or two tweets per day, you will be out of the game.

Try to limit your tweets to less than 10, and definitely keep them at least 100 characters.

Don’t use fake hashtags

This is something that should be obvious, but Twitter allows you to create up to 140 characters. Most of the time, this might be all that people want to see.

So, it is better to create more of a specific hashtag that people are likely to use.

Don’t share too much about your company

You are trying to make a connection with your customer. However, if you are using too many inside jokes or jokes about your product or your services, people might start to question your relevance.

Make your brand personal

If you have a unique selling point, then make sure to tell people what it is. This should be in a much less promotional tone than you might use on social media.
And don’t forget to personalize everything.\

This is going to be your key to staying relevant with your customers. Put some of these ideas into practice, and you will be able to tell that your customers are making a connection with your brand.