Why Does Digital Reputation Matter?

By Tiara Ogabang

This article will explain why digital reputation matters and some tips for improving it.

What is digital reputation?

Digital reputation is your online footprint that reflects the information and actions you have completed over the last couple of years. It also describes the people you are linked to and your role or authority in that particular network.

There are two components to your digital reputation:

  • Your online and offline identity
  • Personal brand – your image in the digital world

Your online identity and personal brand are not the same things. When it comes to personal brand, you are a unique and identifiable individual.

When it comes to your online presence, you are just a digital representation of an entire group of people.

The most important part of your digital reputation is your digital identity. This is what people see when they visit your website, view your social media accounts, or even conduct a Google search.

This will reflect their feelings about you and also their decision to do business with you.

Online identity

Online identity

Your online identity also includes the information that is collected about you as they conduct their digital transactions. This data might include things such as:

  • Your name
  • Job title
  • Credentials
  • Location
  • Makeup and other details about your physical appearance
  • Likes, dislikes, and other information that they collected from other sources

Offline identity

Your offline identity and personal brand are equally important in the digital world. These are what you do, know, and believe.

These are who you are in the real world and not necessarily what you do online.

These influences may change at different times, depending on the circumstances. An example could be if you are an accomplished professional in one industry but find yourself in a new job and learn a new trade. People will be influenced by what you actually do and not by what you present online.

Why do you care?

When it comes to improving your digital reputation, your online identity will affect your offline reputation. Online reputation is an important part of the business and will remain important for the future.

It would help if you also cared about the feedback you are getting from others. When people can see your online profile, they will conclude your personal brand and your digital world role.

How to improve your digital reputation

How to improve your digital reputation

How do you start improving your digital reputation?

The first thing to do is to clean up the mess. This means deleting the inappropriate posts or at least editing them.

Many people think that leaving an embarrassing post is a way of going against the grain. In reality, it's the complete opposite.

Instead of improving your online reputation, you look like an idiot.

Once your profile has been cleaned up, it is time to update the profile information. This is done by taking advantage of tools that can help you do this.

This includes:

  • Email marketing
  • Social media
  • Retargeting

The best thing to do with email marketing is to create an account and sending out emails to people. Make sure that you send the content that you want to and not random spam.

These emails should be targeted to people in the same industry that you are in or similar to people you may want to do business with.

Use social media to its full potential. The best thing you can do is connect with the people you like, follow, or find interesting.

Try and find new connections with people that you don't already know. Always remember that everyone has a human side.

Retargeting is a fantastic tool. This is when you set up a website and then offer someone a free product in exchange for signing up for a newsletter.

This will remind them of your site, and then they may be willing to buy a product or service.

Use tools to track your digital performance. This includes things such as SurveyGizmo or Google Analytics.

By tracking what you are doing online, you will know exactly where you are having the most impact.

To become a leader in the digital world, you need to know how to use the tools and use them correctly. At the same time, you also need to know how to work within them to become leaders.

This is the only way to turn something that has traditionally been a tool into an opportunity.

If you can be creative and think of new ways to use the tools, you will find that people will notice and follow.



While reputation has always been important to businesses and consumers, the digital revolution has led to more efficient marketing. It has become easy to monitor what the people that matter to us have said about us in today's marketplace.

An organization's reputation is also measured by the reputation of its people and processes.