This article will discuss the best places to promote music video production with out-of-home marketing, without having to spend a dime on a video marketing program.
For a lot of artists out there, even small ones, a music video can be a great way to make a name for yourself. What better way to spread the word about your brand than with a music video featuring your latest hit song?
Sure, having a music video in the Billboard charts is still a big deal, but how many artists do you know that can make that happen without the help of marketing strategies?
Some artists have no luck with YouTube at all. They spend weeks or months building an audience for their song, only to have a handful of comments and views in the comments section of their YouTube video. In order to make your music video worth the viewers’ time, they’ll need to be looking at your video long enough to notice your brand name.
Fortunately, it is a lot easier for indie artists to get noticed with out-of-home marketing. Out-of-home marketing is more cost-effective than creating a paid advertising campaign, and it’s also more effective.
So how exactly do we use out-of-home marketing to promote music videos, without spending a dime on a video marketing program?
First, find out where your target audience will be. In most cases, you won’t need to find the world’s most expensive and biggest crowdsource groups, because social media can provide the answers to many of your questions.
The easiest, most cost-effective way to get data on your audience’s habits, purchasing preferences, or shopping habits is to use Instagram, Facebook or Twitter tools to see who your fans are and what they like..
Many social media sites, such as Facebook and Instagram, provide a lot of information about your audience’s habits. These social media sites have extensive user profiles, so you can get even more detailed data.
While you’re gathering ideas for your video, the best way to find out what your audience really wants is to host a pre-release party. Get your friends together and have them do anything they can think of. Use objects as props, hire people to act out scenarios for the video, or try to get them to create videos about the situation.
Make a YouTube channel to use as a resource. Host a contest on your website asking fans to create a music video inspired by the new song you’re making, or create a quiz on your site to test their knowledge about your upcoming video. Give away free prizes like CD’s, T-shirts, and even a chance at your job.
Once you have all the data you need, you can turn your attention to the people that really matter to you: your fans. Go to your fan page and write a heartfelt message to them. Tell them why you’re making the video, why it’s important, and how it’ll impact your music career in the long run.
If you do nothing else, at least try to show them how much you appreciate their support.
Once people begin to share your video, your targeted audience will turn into an audience that really knows what they want. The people in their lives will see that you are thinking of them, and they’ll be motivated to share your message with others.
Creating a music video using traditional means can be expensive, and it can take a lot of time. And, unfortunately, creating a professional-quality music video doesn’t guarantee exposure to a vast audience.
However, by using inexpensive tools such as Crowdsource and createmusicvideo.com, you can turn an average music video into a solid video marketing tool. It takes time to build an audience for a video. It takes more time to increase your video’s exposure. But with a few strategies, you can take the time and effort out of creating your next video marketing strategy.
Concert videos of various kinds and performances by music artists on YouTube have an average view time of 9 hours per view, whereas less popular videos often have views ranging from 20 minutes to an hour. Music videos on YouTube are posted much more frequently than on Facebook. For example, of the top 10 videos, only one is more than one year old, and it is not even a video by a major artist.
Many people who work in the music industry or do video production on YouTube also post original videos. There are more than 45 million videos on YouTube as of March 2011. Only about 70,000 have more than 10,000 views and fewer than 150,000 have over 50,000 views.
Most of the views on these videos are earned by very few users, such as YouTube stars, the most popular YouTube stars in the world, and other music video content creators.
YouTube allows “Creators” to share their videos to other websites and it is these “People” that are responsible for most of the music video content on the site. More than 99% of music video views on YouTube are made by “People” not by music labels or music “Content Creators.”
Most of the creators and consumers of music video content on YouTube do not have an easy way to monetize their content. This is a primary reason why the cost of producing and distributing music videos is much lower on YouTube than any other online music store.
There are several different types of monetization models:
Advertising: Advertising makes money for the creator by placing a banner on the videos. The banner advertising on YouTube is by far the most common monetization model. There are over 600 million unique visitors to the site each month, and the average video is watched for 15 minutes. This is a relatively simple method of monetization.
Patreon: Artists can now ask their fans to support them by donating a monthly amount in exchange for great content, behind the scenes videos, or other tidbits that artists can incentivize their fans with.
So go out there and try to be creative!
