The initial purpose was to promote something I’ve been doing for a couple of years with my podcast on creating brand awareness in certain markets. While I am creating valuable content and my guest is also going out and talking to relevant clients in these markets, I didn’t see my role as influencing brand awareness.
As a result, this article's focus will be on how publicity is actually perceived and the things that make PR something all its own.
Perhaps the reason we see these two words interchangeably is because of the scope and meaning. When you consider a plan for your business, product, or service, you don’t want the public relations aspect to be the most obvious.
In my mind, it is to understand what publicity actually means and to use it strategically and in a way that benefits your business.
This one point alone is going to throw most public relations professionals into turmoil. When public relations is mentioned, some people automatically assume it is the same thing as public relations.
The two PR types are very different, and we have to be sure we are looking at the big picture.
Public relations is part of corporate public relations.
Public relations are a relatively new form of PR. But unlike other PR efforts, public relations is often a standalone effort.
Most corporate executives in the United States started in marketing and sales roles. Public relations professionals can help them with public relations efforts in addition to traditional marketing efforts.
The mission of public relations is to help people communicate and build relationships with one another. Your public relations program is about creating a reputation for your company and your products.
To do that, you must work with your clients to identify ways to reach them and their intended audience.
The best public relations in the world is worthless if you do not have people who want to associate with you. Your reputation is based on people liking you, your products, and your services.
It all begins with the people. If your public relations team comprises uninspired employees who have no passion, it will all fall apart.
When I take the time to help clients with public relations strategy, I always emphasize the importance of listening to your client. They will articulate their needs and articulate their marketing strategy, but only if they are understood.
In a previous article, I defined strategy as the process of developing a business or organization’s vision, mission, and goals. But the strategy is more than a set of goals.
It is a means to achieving those goals. Every organization has a strategy, but the implementation of that strategy's public relations is different from the overall strategy.
Another misconception I hear is that public relations are not a business expense.
It is very much a part of your marketing and sales budget. As a business owner, your expenses can be found on your profit and loss statement as well as expenses such as:
The bottom line is that you must understand how to use your marketing and advertising dollars to promote your company and its offerings. Public relations efforts are part of that plan.
But it would be best if you allocated your marketing and advertising dollars where it will be most effective.
But while the practice has grown, it still has yet to be accepted as a professional field in most industries.
One of the common misconceptions about public relations is that it is just a form of public relations. For many people, the public relations industry is still considered an option.
But it is not. Public relations is an industry and industry’s that are successful grow in prominence.
If you are looking to join a field where your company can grow, many reputable public relations agencies can help you.
There are many misconceptions about PR. This is particularly true in the digital age, where social media is a daily part of our lives.
But it is not true that public relations are expensive. In fact, it is quite the opposite.
It is very much a part of a company’s marketing budget.
Another common misconception about public relations is that it is easy to get wrong. As I have outlined above, public relation is a process of developing a reputation for your company and its offerings.
It is a balance of working with the media and developing relationships with your clients.
Public relations is not just another way to sell your product or services. You do need to communicate with the media, but your public relations program is about building relationships with the media and your intended audience.