In this article, we will explore what is a press kit and why you might need to get one.
This is a set of information about a release.
Prepared for media outlets such as magazines, newspapers and radio stations, an information package for journalists will contain key details that can assist in reporting the story.
Many top brands have press releases online, with the press release website also known as the PR bulletins page.
A press release kit can be used as a promotional tool for businesses, entrepreneurs, musicians as a way to increase press coverage.
A large number of retailers have the PR bulletins section for customers to share their products on social media, to promote their online sales, to build brand awareness or to market a product.
To prepare a press release we require you to develop a detailed set of facts and figures that can be explained in a brief overview on a company’s website.
Your press release may need to include key media articles, testimonials and other press releases. You should also consider how you will communicate key facts to journalists.
An accurate press release is one that satisfies the audience.
With a press release, it is important to write from the company’s perspective and not the journalists. If you want to include press release articles that relate to your product, please keep the article as short as possible. You can also write a press release which is a summary of important news articles but this will not necessarily generate interest in your product.
Include a table of contents with relevant information, names, and titles of both the release and the press release, and links to relevant documents. Be sure to include a subtitle and first line of the press release. It is often very difficult to summarize large amounts of information in a short press release. As a summary, it will need to highlight key messages from the release.
Use the vocabulary of your industry to name your release. Make sure you provide strong contrasts between different press releases and avoid terms such as ‘press release’, ‘press release 2’, ‘third press release’... you get it.
Ensure the content of the press release is relevant to your product or service.
It is important that the content of your press release is relevant to your product or service.
Your press release should also be written in a way that promotes your product, service, or business reputation. For example, you can review the press release and choose the suitable cover image or use an infographic to inform readers about the product.
The potential impact of press releases may be more pronounced than you expect and journalists are often left wishing to know why a decision was taken. One of the key factors that determine success is the media relations plan that you have developed. You should be prepared to change your marketing tactics to ensure the success of your product and services.
Before your press release is sent out, use your media relations agency to evaluate all aspects of the press release to ensure that you are being as effective as possible.
Review previous releases from the companies you are contacting. Review articles were written about previous products or services you have supplied. Review the consumer and media opinions on other products and services you may be supplying.
Track your press releases, in which press releases were published, and what the number of views was.
There are many factors that will influence the success of a press release. The media contact you use for your release may also have an influence. Some influencers such as their peers, clients, or journalists may influence their opinion on the content of their release.
Writing your press release correctly will help you to provide the best results. Be prepared for criticism and consider providing feedback to the media contact to help them improve your release.