What is a Press Kit for an Artist

By Tiara Ogabang

In this article, we will discuss what is a press kit for an artist and common mistakes to avoid while creating a press kit.

This can help an artist connect with fans and potential fans. For artists who are trying to get their work into a larger audience or who are looking for an artist to work with, this can be the answer.

This can open the door for your art to be reviewed, and this in turn will help in the potential for other opportunities that you may not have noticed.

What is a press kit

A press kit has the ability to help a person stand out among the masses and it’s one of the tools that artists have in their arsenal in order to grab a person’s attention and generate a conversation.

In essence, the press kit can function as a showreel and a general biography that’s meant to allow people to get an idea of who you arewhat you do, and how you do it. A press kit is also used to help a person’s artistry stand out among their peers.

Common mistakes to avoid while creating a press kit

Common mistakes to avoid while creating a press kit

This is one of the most important aspects of any sort of artist release, and yet it is often overlooked. Every artist should have a press kit, but many don’t.

The first thing that artists need to realize is that creating a press kit is not about filling out forms and taking photographs. It’s about having something that’s personalized to your own brand.

Every artist needs to develop their own personal brand, and this begins with having a press kit that represents that brand.

The press kit is your chance to set the expectations that your music will be something worth checking out. It is your chance to say that your music has some sort of consistent and established reputation.

If you have a mediocre or uninspiring press kit, you are going to have a very difficult time convincing a record label or a tour promoter to actually look into your music.

It’s essential that an artist has a quality press kit that catches the eye of a potential fan or fan or viewer.

The best time to create a press kit

What is an electronic press kit?

If you want to create a press kit for your work, you have to decide on a date when you want to put it out there for the world to see. Most people start putting their press kits out there in the form of social media posts or by setting them up on their website.

The most important thing to remember is that the first thing someone looks for on a website or an artist’s social media page is the press kit. Your press kit will have the information and images you need in order to catch the eye of a potential fan or viewer.

You should always start with your press kit, and it should only be the first thing that someone views when looking through an artist’s social media page.

There are many things that artists can do to promote their press kits, and the best thing to do is to keep on learning and continuing to develop your own creative abilities.

It is essential that you have a quality press kit for any sort of musician release or it will be extremely difficult to gain an audience. Without a press kit, people are going to find it hard to get to know what you do and what you have to offer.

How to Get Started

Other Press Requests

When you get to this step, you will need to be thinking about your next move. You will need to have a sense of where you will publish your press kit, and you will need to come up with a general press kit outline.

If you are a freelance designer, you will have the full experience of trying to put together press kits for clients. If you do not have experience of this, you can check out some good resources from professionals online. You can also talk to an artist about their experience in this area.

You will need to think about what images you will use to share with the public. You will also need to think about how you will present your work.

What will you include in your press kit?

  • A press release (required)
  • Cover letter
  • Submissions
  • Cover page (if required)
  • Background information
  • “Press kit” file (PDF)
  • Profile/personal website
  • Social media profiles (Facebook, Twitter, Pinterest, Instagram)
  • Newsletter
  • Copyright statement
  • Website
  • Link to social media profiles
  • Print advertising flyer

How to promote your press kit?

How to promote your press kit?

One way you can promote your press kit is with Promo Panda. Promo Panda is a PR service that finds opportunities for you in great online magazines with huge followings!

The way that it works is by sending your brand out to blogs, newspapers, and magazines that will receive submissions and do a full-length story about you.

The great thing is we don’t charge for anything we don’t secure. That means if we don’t get you an article you get your money back!

Finally, you need to create links to your social media profiles. You can link to your Facebook or Twitter profiles in your press release. You can also link to your website or blog, or to other social media accounts that are related to the art that you are promoting.

Are you an artist with a press kit that you would like to share with our readers? We would love to hear from you!