This article will discuss what a good digital reputation is. Then, we will explore what you can do to optimize your digital reputation and what you can do to destroy it.
We will discuss what to do if someone has the wrong impression of you. We will also discuss how to generate leads for your business using social media.
First, let’s look at a little background and definition. Digital reputation is the sum of the reputation you can gain for a product or service under the amount of exposure you have provided online.
An individual visiting a website communicates with its server using his or her computer or another web-connected device. As a result, there are dozens of different files on the web for each web page.
User browsers receive each file from the site's server and assemble it into a cumulative text and graphic composition. Thus, a single page view may generate several hits because each file sent represents a single "hit."
Monitoring goes beyond just the traffic on the homepage. Every segment of the site is continually tracked by the server so that every segment can be determined precisely how many hits it gets.
Sessions are referred to as single visits on the web. Despite the minute details varying from session to session, they all have a beginning and an endpoint.
Servlets combine the requests for web pages, enabling the server to pick out which pages are the most popular and determine how popular their site is. In addition, web servers create entries in the "server log" on their hard drives whenever they process a file request.
In addition to gathering entries across time, the log forms an important database of information that website owners can utilize to visualize the website's visitor activity.
Digital reputation can be determined through several things:
People visiting your website can identify you based on their digital footprint. Google likes to refer to it as “branded signals.”
The more you can share about yourself in your digital footprint, the better your digital reputation.
Our digital footprint can also influence the impression of customer feedback. For example, when people leave positive feedback on your website, you can often infer that the person who left the feedback thinks well of you.
You can therefore use customer feedback as another way to build your digital reputation.
Our digital footprint can also influence the impression of customer feedback. For example, when people leave positive feedback on your website, you can often infer that the person who left the feedback thinks well of you.
You can therefore use customer feedback as another way to build your digital reputation.
As your digital reputation continues to grow, you will start to rank higher in search results. As a result, you will also attract more traffic to your site.
But as your digital reputation grows, so will the negative impressions it will generate. And it’s not just Google who will devalue your reputation.
If someone makes negative comments about your products, services, employees, competitors, charities, causes, or whatever you are promoting, they will generate a bad online reputation for you. So be prepared for potential digital reputation damage.
Because most people conduct most of their business online, someone will likely make a negative comment about you. So you must be prepared for this.
Understand how to optimize your digital footprint, build up your trust factor and earn reputational favor.
Understand what people will search for and what will come up in the search results. The bigger and better you make your online reputation, the more traffic you will attract to your business.
Read these articles and implement them right away.
While these strategies won’t be foolproof, they will help you avoid making silly mistakes that may irreversibly damage your reputation.
I have recently done a training seminar for major US retail banks and was surprised at how many bank customers made this mistake.
Here’s the scenario:
You own a small pizza shop in New York City, and you’re a franchise owner. You’re doing a lot of advertising and marketing for your brand, and you’re even selling pizza online.
So you’ve got a pretty good online reputation for being a great pizza maker. You’ve also got a Facebook page and an online store.
One day, a young man who lives in Queens, New York, comes into your shop with a pizza. He really likes your pizza and offers you $7.50 for it. You say thanks and give him $10.
Now the way this is supposed to go is to contact him later and ask if he wanted to exchange the pizza for something else. He may have been hungry and just wanted to get something else.
Instead, he buys a house and a BMW. He also purchases and sends you $100 in gift cards.
And you never hear from him again.
He didn’t use his mobile device to verify who you are before he ordered his pizza. Instead, he ordered from one of your competitors, and the company never confirmed it.
You might have made a mistake in your digital footprint. For example, if he were a customer with a negative online reputation, he might have ordered the pizza because he was suspicious.
He may have been suspicious of the fact that a known bad actor had just placed an order with you.
I know this all sounds crazy, but you’d be surprised how many times I’ve seen this mistake happen. It’s because a lot of businesses fail to do due diligence on their online reputation.
Some companies are still running bare-bones websites with just a Facebook page.
By not doing your digital footprint due diligence, you could very easily miss these big mistakes.
