What Can Impact Someone’s Digital Reputation?

By Tiara Ogabang

Reputation is an important factor in the success of your business. Your reputation can be defined as the perception of your brand by the market.

If someone has a negative perception of your brand, you will not achieve success.

Digital reputation is an important part of a business's success. In fact, online reputation is the third-highest priority for today's executives.

As part of your company strategy, it is essential to place a positive digital reputation strategy.

A huge part of reputation management is ensuring you're aware of all the negative content around your brand. How often are you checking your social media channels?

You must get to grips with how the public perceives your brand.

Consumers want to know they can trust you. If they have a negative perception of your brand, you will not get a positive consumer response, which will negatively affect your business and sales.

Tone of language

Tone of language

This is the thing about language: it is dynamic. It changes, and how it changes is a response to both your external situation and internal emotion.

If you consider yourself a writer, you are part of this change. The language you use, the tone you use, is part of the connoisseur/writer’s craft and is an extension of your own personality.

The tone is an expression of your personality, which, when defined, means how you view the world. This is what makes the character of the character and the voice of the writer in the text.

When it comes to digital communications, your tone and language are critical in determining your own personality.

In this context, the language you use when communicating is also your professional language. This means, while this article is mainly about digital reputation, it’s still the language you should use.

Think of it this way: when someone meets you for the first time, they will first hear you speak. How you speak to them will therefore have a huge impact on how you are perceived.

In social situations, tone and language often dictate behavior. Some people are reserved or even rude to a stranger; others make a great effort to be polite.

Your tone and language will be perceived as you express it. So the words you choose to use to describe your situation and your feelings about others and yourself will also be perceived and how you communicate them.

The Internet can offer you instant global communication, and more are just around the corner. Yet, at the same time, the Internet has the capacity to destroy your reputation – or make it.

Think about this very carefully.

It’s time for people to be careful in using the digital technologies that are part of our lives. Communication on the Internet should be formal, polite, and professional, with little or no personal details.

Remember, reputation is about much more than just your Facebook profile.

Website and website content

What you have to consider is the content on your website. Whether you are building it yourself or using a content management system, you need to choose carefully the words and information you put on your website.

In particular, you need to address your issues. The website of a client's (or business's) current or former boss may be of concern to your customers.

It’s a risk they’ll take a business decision based on their findings. You should not leave that kind of information on your website.

So it’s worth taking the time to consider what your website should contain. People will, of course, use your website and what they find there, but you also need to keep their questions and concerns in mind.

This is why it’s important to maintain a track record, using your website to record your achievements and successes.

Posting online

Posting online

Your posts on your website will be another part of your digital reputation. For example, many companies use Facebook for marketing purposes.

But here’s the catch – your Facebook posts, as with your blog posts, can also attract the attention of people with negative views of you.

That's why it’s important to ensure your social media channels don’t contain anything that could upset or offend people who come across your posts. The same rule should apply to your social media channels that apply to the rest of your digital communications – they should be professional, with the least possible personal details.

Blog content

Speaking of your blog content, you need to be very aware of how people respond to it positively and negatively. People talk about what they read.

So what you write about has an impact on the people who read it.

So be very careful how you write your blog posts. And equally important, also remember that what you write is a reflection of you.

If it’s good enough to get you noticed online, it’s good enough for people to talk about it online.

For example, what kind of content would you include in your blog? Is it too personal?

Does it accurately reflect your brand?

Search engine optimization

If you run a local business and want to promote it on Google, you will need to ensure your website ranks well for keywords relevant to your business.

To get a decent score in Google’s search engine, you will need to keep your site's content interesting to Google’s algorithm. It doesn’t work if you have lots of content that isn’t useful to people or isn’t the right type of content for the keywords they are looking for.

So you need to make sure your content is fresh, relevant, and helpful to the searchers looking for it.

Unfortunately, there is no silver bullet for search engine optimization (SEO) – it’s a sophisticated art that requires a lot of effort and time spent thinking and planning. However, as you can see from our list of digital marketing mistakes, many result from not understanding what you are doing.

Your reviews

Online reviews and social media review sites are important in increasing brand awareness and attracting new customers. But it would help if you were careful to ensure that your reviews are honest and accurate, as consumers have the power to complain to companies when they are dissatisfied.

That’s why it’s important to take care when commenting on reviews – some reviews are written by customers who have nothing to do with your company. And it’s also a good idea to keep your comments appropriate – some companies accept negative reviews as a sign of confidence.

Your social media marketing strategy

Your social media marketing strategy

Facebook has been used for more than a decade as an advertising platform by businesses. It’s a prime platform for businesses to use social media marketing with more than two billion users.

However, you need to make sure that your business is showing the right marketing strategy.

This includes having the correct number of Facebook and Instagram followers and having the right content on your social media channels.

Email marketing

Email marketing is still a key part of effective digital marketing strategies. The email communication is relevant to what you are offering your customers, it’s targeted at the right audience, and it doesn’t cost you anything.

The only problem is that most people still don’t use email marketing. If you can’t get your customers to sign up for your emails, you can’t convert them into customers.