The Second Step Of Online Reputation Management

By Tiara Ogabang

So often, we think of online reputation management as taking care of our own business. We decide to either delete bad reviews or change the tone of our online presence.

But what if we were also responsible for the words and images of others? After all, we are part of the digital world, where decisions are made based on millions of other people's actions.

Think about how a negative review you create on your own website can impact thousands of other users. Before you change your profile, your website, or even your company's site, there is some due diligence that you can perform to control who sees your company's information and comments.

Since today's internet has become the world's information highway, your reputation has become the total of your online brand.

However, you only own it if you effectively manage it.

There is no such thing as being in the sun or having a natural advantage. You can only take advantage of it if you manage it.

And that is exactly what the internet offers you.

There is no room for poor online reputation management.

If you want to make it to the top, you have to know how to manage your online reputation.

Since you cannot control what people say about you, you have to manage it. And you can't do it alone.

It would help if you found some allies to help.

What can you do?

Nurture the online relationships you have with your clients and customers. You must stay in touch with your clients. It builds a real relationship with them.

It builds a real relationship with them. Make sure you have a strong presence on social media.

If you are the Facebook guy, the LinkedIn guy, or the Instagram guy, you need to make sure your voice gets heard on these social platforms.

Make it easy for people to reach you. Connect your Facebook profile to your website, which means you have to update it whenever you do.

For example, Google has a new algorithm that prioritizes websites that are easy to get to.

Blog regularly. It shows that you are invested in the online world.

Establish an online presence. Provide value to your customers.

Leave feedback on websites and blogs when appropriate.

Remember, customers, trust your brand online. And the longer they trust you, the more likely they are to be open to you sharing your personal information.

Don't lose customers to poor reputation management

Of course, you can't leave it all to others. You have to do your part, too.

Your social media platforms are a major part of your online reputation management strategy. There are many ways to manage your social media accounts:

  • Create Facebook pages for every product line that you sell.
  • Create Facebook pages for your blog posts so that you can post them throughout the week.
  • Ask your clients to "like" your pages, which helps boost your visibility.
  • Ask your clients to tag your posts so that you can get more followers to your page.
  • Sign in to LinkedIn when writing blog posts and answer customer questions.
  • Update your customer service section on your website with feedback from your website visitors.
  • Monitor your website's analytics to know what works and what doesn't, and correct it as needed.

Email newsletters are another way to stay in touch with your customers. It would be best if you had an email newsletter that addresses current and potential customers.

The newsletter should be an informative one, containing updates and promotions.

Do the math

If you want to become a market leader, you have to know what your online reputation is worth. This is a good exercise for everyone.

Say that your online reputation has a cost of US$ 100 per thousand views.

Now, say that your online reputation has a cost of US$ 500 per new client or customer you get.

You will see that if you have a budget of US$ 100, you have to do the math. You will have to devote about one-quarter of your budget to online reputation management.

Considering that a bad reputation can cost you thousands of dollars in lost sales, that's a lot of money.

The good news is that you can spend as much as you want on online reputation management if you have a great reputation.

For example, consider the example of Facebook: They have three times as many active users as Google, yet their market cap is 30 times larger than Google's.

A good reputation can make all the difference in the world.

There is no other product or service which could mean more to your customers.


Once you have established a relationship with your audience, you can begin sharing useful information. Think of these tips as the foundation of your reputation management.

They will help you stay on top of the public's perception of you while also helping you reach your goals of becoming more profitable.