What is an online reputation? What is your SEO presence?
This article will discuss what your online reputation is and what SEO is for a business or brand. I am sure you are familiar with search engines like Google, Yahoo, and MSN that rank websites for relevance, accessibility, relevancy, and much more.
These search engines consider your content, your brand, your voice, and how you present it all to rank your website. Most people have forgotten that the content and the experiences you provide in your business account for more than 80% of the online reputation.
The question is, “How will you create a positive and lasting online reputation?”
While providing exceptional customer service is something every brand and business owner strives to do, not all companies know the impact that a bad reputation can have on their brand’s bottom line. A reputation is a review of your product, organization, services, team, or business.
Google’s (Google.com) own Guide to Reputation Management (http://www.google.com/pubs/guide/prof/public-reviews.html) acknowledges that “the online world is an unpredictable and often hostile place,” and identifies the most important risk factors of people and organizations being able to raise online discussion.
By now, you might be asking yourself, “What is SEO for a business?” To put it simply, SEO is the practice of optimizing a web page to rank higher in a search engine result (search engines like Google, Yahoo, and Bing).
This makes it easier for people to find your content, your website, and search your keywords. It also lets people share your content with others who might have a similar interest in your topic.
A good example is a small business wanting to start a website or a blog to promote its business. Just a simple keyword search on Google with their chosen keywords can lead them to a plethora of information and potentially the perfect website to post about.
This is SEO for a business. A great example of a company with great SEO is The White House. To make sure that their name is found more often, they have created a web page with great keywords for search engine ranking.
Their Whitehouse.gov website has over 200,000 shares and over 500,000 page views per month, and they are ranked #1 for the search term “The White House,” which is a simple search of the name “White House” on Google.
Search engine optimization is an approach used by businesses and websites to optimize their websites and websites to improve the number of times their web pages rank highly in a search engine. More frequently searched keywords for your website or brand will also boost your search results when people search your particular keywords.
A great example is one of the most viewed websites in America – YouTube. One of the main reasons Youtube is so popular is because they have a good search engine ranking.
Their name is written in all caps, which stands out in the list of Google results. The blogspot.com website also ranks highly when searched because the website is so well thought out and edited.
The placement of a keyword on a page can impact its search ranking. The keyword should be placed in a location that attracts the readers.
If you want your keyword to rank well in search results, you should strive to provide your readers with easy-to-find and click-on information. To make sure you create great content for your audience, use an algorithm called the “natural keyword drift.”
With this algorithm, you can understand what keywords your audience type their search terms into. Based on the keywords your audience types into their search engines, you should change the keyword within your content.
Keywords that are too long are irrelevant.
Keywords should be used effectively. Longer keywords, if misused, might make it difficult to find your website in a search engine or even discourage people from clicking through your site.
This is because the longer the keyword, the harder it is to read and comprehend. A good rule of thumb is to keep the keyword to about 10 words.
Keywords do not replace the content.
Once you have created the right keywords and placed them strategically in your content, remember that they are not written in stone.
Remember that any extra words you put in your content can help rank higher.
For example, using “how to” keywords in your blog posts can help people find you.
Link building is a must for SEO
A good SEO presence should consist of good links. Any links that point to your website help to increase its search engine ranking.
Using quality links from websites that are reputable is a good practice. Of course, you need to pay for the link.
Make sure you only pay for beneficial links.
Social media plays a big role in SEO
Social media has become a big factor when it comes to SEO. People tend to use these sites to post information that they have found relevant in the past.
This could positively impact your site because it means that you will be seen as a site worth checking out. People are always checking out what their friends have to say about a particular website.
Having popular pages on your social media page can give you the platform to get an even bigger audience.
Usability can be the key to getting traffic and rankings.
People are going to trust your website if it is easier to use. Users should be able to go to your website in a short amount of time, find what they are looking for, and click on it quickly.
Your site should also be aesthetically pleasing and easy to navigate.
Research is key
When developing a website, you should try to make sure it is suitable for users. Ensure the navigation works, the content is high quality, and that the search engine optimization is strong.
You can make sure your website is optimized by using popular search engines like Google.
Your website can greatly affect your company’s SEO and help you get the most out of your brand. However, if you aren’t aware of the SEO strategy needed to provide a great user experience, you could be doing your company and its customers a big disservice.
Learn how to use SEO strategies and have the knowledge to get the most out of your website.