How To Value Media Coverage

By Promo Panda Staff

How much value does this content bring to your business? Is the coverage free or paid?

How much exposure and attention are you getting?

Most importantly, how valuable is the information being published?

These are questions you need to answer to measure the success of a media campaign.

By analyzing the media coverage, you can better understand how your brand is being presented to the public. You can then use this to improve your marketing strategy.

Benefits of media coverage

It can increase visibility. Your company may receive more sales, which can result in more revenue.

Your company may receive more sales, which can result in more revenue. It can provide the media with content.

The media can then use that content in the next publication. This may positively impact your company, or it may mean your company has less to talk about.

You can get the coverage you wouldn’t otherwise get. If you don’t have any published content about you or your business or your product is not in the public’s view, media coverage can give you the exposure you need to create content.

The media may not know your business. The media may not be aware of your business or your product and may not recognize the value your product or your company can provide

What content is being published?

What content is being published

There are several ways to determine what your company’s value is. You can use the following list to help you in your research:

  • Social media mentions
  • Blog posts
  • News articles
  • Companies and brands that offer similar products
  • Competitors
  • Local/regional advertisements

Brands that contact your audience

Brands that contact your audience

Having access to your customers is a powerful tool in marketing. Your customers already know what your business offers.

Your website is where you create a connection with your target audience.

You must make your website as accessible as possible. Consumers want to get to the content that is relevant to their needs as quickly as possible.

Companies with a long customer journey will do everything they can to get customers on their website to generate leads. This is why having a strong website is important.

It would help if you also considered setting up a professional website for your business. This is important because websites are an important tool in capturing and retaining customers.

If your business website is mobile-friendly, your customers will be more likely to visit it. Your customers will also be more likely to spend time on your website because they won’t have to load the entire website first.

Creating a list of all of the different ways that people can find your business is important. You need to know how often they contact you and what they need to get in touch with you.

This is where social media comes in.

Take a look at your social media platforms and identify how much traffic you get from each one. It will be easier to see how much traffic you are getting from each social network if you see the same people contacting you repeatedly.

To find out how much traffic each social media network is giving your business, you can use Google Analytics. The “Traffic Sources” section will tell you the traffic source and the total number of impressions.

Now, find out which social network has the most people contacting your business regularly. This is the one you should concentrate your efforts on.

Even if people are contacting you through different channels, the traffic generated from each one will be similar. For instance, if many people are emailing you through LinkedIn, your social media profiles should also receive a lot of traffic.

Your inbound marketing strategy

Your inbound marketing strategy

Once you have determined your brand value, it is time to analyze your marketing strategy.

Inbound marketing will be your main tactic. Inbound marketing will include website optimization, content marketing, social media, email marketing, and more.

It is important to utilize a content marketing strategy to drive traffic to your website. This is why content is one of the most important tools in your marketing toolbox.

Inbound marketing strategies should also be based on your brand value. A great brand offers the following benefits to its customers:

  • The best customer service
  • Satisfaction guaranteed
  • Brand consistency
  • Online accessibility

These benefits will generate brand loyalty among your target audience. This will also make you stand out in the crowd.

Using this strategy, you can build a loyal customer base. You will attract a wide variety of prospects.


While the traditional offline marketing strategies will remain important, the most successful companies in the future will be able to balance them with inbound marketing strategies.

Inbound marketing strategies are more scalable, lead-generation-friendly, and customer-focused than traditional offline marketing strategies. You will set up a scalable marketing strategy that will attract the right kind of customers.

Your business success depends on how well you implement inbound marketing strategies. Don’t waste time with old-fashioned offline strategies when you can focus on what works best for your business.