How To Share Media Coverage

By Promo Panda Staff

Want to share your press coverage with your friends and colleagues? This article will discuss different ways you can share your press coverage with the world—via social media, your website, or word of mouth!

1. Don't limit sharing

Social media is such a great place to share what you do, especially when you don't know who you will be sharing with. "One thing to be aware of when posting a press release on Facebook is to consider what your audience might need," said Brianna Specht, Ph.D., a communication professor at the School of Communications at Wayne State University in Detroit.

"I encourage journalists also to consider your audience when creating your headline. Are you trying to reach potential local customers, or are you looking to get your message out nationally and regionally?

Do you want people to click and read on, or do you want them to share?"

2. Use your platform and your style

Use your platform and your style

Pitchell-Keck recommends creating a simple press release that reflects your style as a journalist and that people can relate to.

If you are interested in covering an environmental issue, use a creative headline or tagline that speaks to the issue and even make it humorous, she said.

"Let your personality shine through," she said. "That can help your audience understand who you are and what your angle is with that story."

3. Prepare, practice, and learn

Even if you know that your press release will get media attention, it can still be hard to get coverage, especially at the beginning of the week.

"We always recommend that journalists at the Detroit Free Press prepare for story ideas before you actually get one," Pitchell-Keck said.

She also said that journalists who cover immigration might want to check out a news release from Poynter, a nonprofit news organization that helps journalists produce high-quality, trusted journalism.

Some tips include preparing your story ahead of time, editing and proofreading it, getting someone to take pictures, ensuring your headlines are appropriate and that your video is obvious.

4. Join groups or follow media organizations

Also, please share it with other journalists in your area who might cover the topic.

Reach out to your local TV stations, radio stations, or newspapers to see if they have any press releases or coverage available, and reach out to reporters in other areas in your network, as well, for inspiration.

5. Let others get you covered

"With social media, your press release can even reach reporters in other states, other cities, or other countries," Pitchell-Keck said.

"These are important considerations if you are writing for multiple outlets."

6. Don't rely on Google alert

Don’t rely on Google alert

According to Reuters, Google's system for monitoring a company's online presence and its executives is flawed. "We're only using it to see if an announcement was made on an important topic," the article reads.

"If it hasn't been covered on Google news or social media, it doesn't mean something is wrong with our story, but it just means we do not see it."

The real problem with Google alerts, the author says, is the lack of information—the alert system isn't designed to monitor CEOs' routine announcements.

The news release Pitchell-Keck received in the middle of the week was not featured on any major search engine's list of coverage, which means she and her peers could have missed the story.

"When we do a story, it should be telling a story that others are not," she said. "Because we are sharing our own work, it is our responsibility to work hard to tell a story that makes our work stand out in the crowd."

Have you had success publishing press releases in other news outlets? Share in the comments below.

7. Press releases

The easiest way to share media coverage is via press releases. However, the downside to press releases is that they aren't user-friendly.

This means it's often hard to share information with the public. Some companies include all the relevant media outlets in their press releases so that they only have to choose which ones they want to share with their followers.

Others will create multiple press releases and select the media outlets that they want to share the news with.

However, even if the content isn't user-friendly, social media sites make it easier for journalists to find and share coverage of their articles. Facebook has a feature that makes it easier to share media, whereas Twitter offers a "share" button that allows users to send a link quickly.

Other social media sites may not offer this feature but still enable you to share media coverage easily. Besides, many websites have created better user-friendly social media platforms that make sharing easier.

8. Press conferences

Another way to share media coverage is through press conferences. Press conferences are public events where reporters are invited to attend and learn about an upcoming business venture or company.

In these events, press releases can be shared, or video clips or other clips can be shown. The drawback with press conferences is that they are often held in distant cities, which means reporters must travel for the event.

9. Blog

A great way to share news is through a blog.

This is a great way for the company to keep its customers up-to-date on new products and services and provide articles that consumers can read.

Consumers also enjoy reading blogs that share relevant information.

10. Email blasts

A great way to share press coverage is via email blasts. In email blasts, you can share press coverage via a PDF, a standard email that any company could send.

The email blast would include the date and time that the information is being released and will allow users to add comments to it.

Although many email marketing solutions allow you to send email blasts, creating a bulk email campaign is an easy way to do this.

11. Guest blog

Guest blog

A popular way to share press coverage is via a guest blog. This allows you to provide links to your company, allowing readers to learn more about your product or service.

The downside to guest blogging is that it takes time to research, create and post the content. However, the benefits are obvious—you are sharing your company with the public.

You can also link to the blog post in your company's press releases.

12. LinkedIn

LinkedIn is another great social media platform where you can share coverage of your business or company. LinkedIn is a popular tool for professional networking, and many journalists use it to reach their target audience.

However, unlike other social media sites, LinkedIn is straightforward to use and makes it easy to share your company's coverage.

You can also embed social media buttons in LinkedIn posts to easily share coverage with readers who follow you on Twitter or Facebook.