How to Request Media Coverage for an Event?

By Tiara Ogabang

When you’re a public relations specialist who helps companies secure media coverage for their events and products, you must understand how to request media coverage for events.

When you want to secure media coverage for an event or product, there are many factors to consider, such as number of attendeesbudget, and your willingness to be involved in the process.

When all is said and done, just how do you make the media aware of your upcoming event?

How to Request Media Coverage for an Event

How to Request Media Coverage for an Event

In order to request media coverage for your event, you’ll need to understand the different steps and steps to ask for media coverage.

Your team can also share helpful media contact links for getting media coverage for events and products, and others that share useful media contact information. You’ll want to keep this information updated and readily available for your audience.

Deciding who to invite to an event

Deciding who to invite to an event is not easy, as it’s important that you include the correct people. This doesn’t mean that you have to invite the entire world to your event, although that could be fun. The person or people you invite to your event should fall into at least two categories.

The first category is your target audience and the group you want to be the most excited about the event. Think about the people who you want to attend the event, and consider how they would react. Think about which people you think would be most excited to attend, and figure out if you can invite them to the event.

This type of invitation will provide a really good first impression. Other people at the event will be impressed with the guest list. They will probably ask questions about the guest list and how many people are attending. This allows you to be able to see how much excitement there is.

The second category is the event planner or organizer. This person is involved in the planning, fundraising, marketing, or event management aspects of the event. The event planner will be directly involved in the event, and may have input into who you invite.

The third category is anyone else who could be there. The event planner will be the most important person at the event, and will also be one of the people who is most important to you.

Deciding who to invite to an event

Defining Your Target Audience

You’ll want to set up a series of conversations with the attendees at the event. This will be easier to do if you already know which audience you want to reach.

For example, if you have a computer business that sells computers online, you’ll want to talk to the members of that audience. This group is likely to have a wide range of interests, and will not be limited to the interests of one particular group of people.

You’ll also want to talk to people who have attended similar events in the past, as well as people who are interested in your business.

Prioritizing Invitations

Some events are better suited for video content than written content. You’ll want to have a plan in place for how you’ll approach these events, and consider if the venue is appropriate. For example, you’ll want to make sure that the venue allows for video coverage.

You’ll also want to check if there are going to be multiple events on the same day, so you can create a schedule for media coverage. Some venues, like museums, will also require you to purchase a separate ticket to attend the event.

Finding the Right Media Coverage

You’ll need to choose which outlets you will use to get media coverage for your event. You’ll want to find the right outlets that will cover your event in a way that is best for your event. This means that you should be selective about which outlets you choose to work with. You should also only accept media coverage from outlets that you have a good relationship with.

You’ll also want to consider what is included in your press release and how you present yourself to the media. You’ll want to think about what you’ll say during interviews, and how you’ll respond to press questions.

As you are preparing to get media coverage, you’ll want to conduct a pre-interview. You’ll want to choose which questions will be asked during the interview, and how you’ll respond to them.

Media Contact Information

To request media coverage for your upcoming event, you’ll need to contact media contacts you already have. The news outlets and reporters may be contacting you because of another article they’ve written, so it’s best to keep up to date with the news.

Be prepared to provide media contact information, including websites and contact information for your PR team. Sharing a photo, a highlight reel or some footage that highlights your content or product, especially if it’s a unique piece of information, or if it is newsworthy, is a smart strategy to show your media contacts that you are trying to be competitive, and showcasing a strong media strategy.

To help your team stay up to date on media mentions and new media contacts, share a well-written article, or highlight some of your company’s social media posts.

To stay up to date on press releases from your competitors, share their press releases and coverage.

Get creative with your press release

As mentioned before, a good press release can showcase the event, highlight your company, demonstrate that you are community-minded, or provide your audience with an easy way to purchase a ticket or register for the event.

To create an eye-catching press release that makes media outlets sit up and pay attention, we suggest the following:

• The media will know you’re going to have a good event, so they will want to be on top of it.

• People will want to attend your event, and they’ll be interested in the educational sessions you’re going to have.

• You’ll know the type of event they want to attend, and you’ll let them know that it’s happening.

• People who attend your event are a high-quality audience.

• The media wants to cover your event, and you’re letting them know why they should be there.

Persistence is key!

No matter what, always be persistent in courting media coverage for your event.

Don’t think for a second that just because one outlet doesn’t respond to your request that all outlets won’t respond to your event.

If you’re tired of looking for media coverage opportunities yourself, don’t fret – a service like Promo Panda can get all the coverage you need!