Want to promote yourself as an upcoming artist? This article will give some tips for promoting yourself as an upcoming artist.
The internet is awash with promotional materials for upcoming artists and designers.
As I mentioned in my last article, it is generally considered a bad form to send out mass emails to prospects. Many artists rely on Facebook and other social networking websites to make themselves known to the general public.
However, these sites are not great tools for building a personal brand or developing a portfolio.
Just as your logo is important to your business’s branding, so are the images you put on your social media profile and other promotional materials. Your visual image, the way you present yourself to the world, is the first thing the general public sees.
It’s important to make sure that the image you present is consistent with the music you write and record so that the relationship between artist and fan feels cohesive.
The next step is to keep track of all the places where people can find you. Depending on the size of your fan base, you’ll have a bunch of different ways to promote yourself.
You can offer links to your news releases on your website, email newsletter website, Bandcamp page, YouTube, Facebook, Twitter, SoundCloud, etc. Once you have your sites set up and active, look at how they look and what they offer.
Does each site you have a presence on offer the information you want to share? If not, consider how you can improve them.
Is there an excellent Google Analytics integration? Does your site offer a great look at who’s visiting your site?
If not, consider how you can improve these features. You could try adding live tracking functionality to your sites, for instance, which will let you see how people arrive at your site, where they go once they arrive, and what information they’re interested in when they visit.
Make an amazing online portfolio.
Building an online art portfolio is a crucial first step in marketing your art. Whether you’re networking with a new contact, applying for a particular project, or submitting your work for an art competition, it’s important to have a place where you can direct people to see some of your work.
Since your portfolio often serves as your first impression, it’s important to put some thought into it. Here are some key features that will make your portfolio shine—and take your art marketing to the next level!
Use a website builder.
Save yourself some time and go with an online portfolio platform; you can build your site within minutes! Choose one that gives you a free trial, so you can see if it’s the right fit for your needs.
Choose a layout and template that are attractive and easy to navigate; when it comes to marketing your art, you want something fresh and modern but timeless as well.
While it can be tempting to show off all your work on your online portfolio, you should be a little picky when choosing what to include.
If your portfolio includes too many examples of your work, visitors are less likely to sift through them all. Some of those gorgeous pieces buried in your portfolio may never get seen!
Or, if you include pieces that don’t represent your best work, they can distract potential clients from the rest—and make your entire portfolio seem weaker overall.
Make a statement
Make sure to add your artist statement to your website. An artist statement describes how you work and what your art means: learning how to write an artist statement is another important aspect of art marketing.
You’ll need it to submit your work to art competitions and provide any media writing about your art. It’s also a cornerstone of creating your brand identity as an artist.
The About Me section on your portfolio is a good place to put it. Make sure to fill out the rest of your About Me page with engaging content about yourself and your practice; prospective clients want to know the artist behind the art.
Adding a blog to your online portfolio will go a long way in marketing your art since creating unique content for your site will help improve its search rankings.
Blog posts also offer a chance to show off your value as an artist. Whether you’re giving a behind-the-scenes look at your processor providing some tips for your fellow artists, info-packed blog posts demonstrate your wealth of knowledge and position you as an industry leader.
All of this information can help you to build a better website and promote your music better.
While these are great tips for promoting yourself as an artist, they’re not the only things you should be doing. I’m not going to pretend that running a successful business is easy, but it’s a lot easier if you have a good handle on what’s going on behind the scenes.
If you’re unsure where to start, take some time to think about your site’s layout and content.
- How do you present yourself to the public?
- Are you professional, professional-looking?
- Do you provide good quality control of your products, giving you confidence that your work is of the highest possible quality?
I’m sure you can think of some things that you could improve. Try to figure out what you need to improve and where the gaps in your web presence are.
Don’t wait for it to get to this point; start making changes right now, and you’ll be better off for it in the long run.
If you have any questions or would like to share your own advice, I’d love to hear your thoughts.