Want to promote your music but don't want to be annoying about it? This article will discuss some ways to promote your music without annoying your potential fans.
You're probably aware that we're all digital beings. People don't shop the way they used to, they prefer to find what they want and go online and find it.
It's also why they're willing to pay a monthly subscription for the ability to access and download content.
Artists of all stripes benefit from this, it means you have the ability to reach out to a wider audience than ever before.
It also means that people don't have to know your name, nor your image, nor your history. They can just hear a catchy tune and then enjoy it, maybe even download it and share it with friends or family.
But don't they want to know your name?
Unfortunately, not all of them do.
For some artists, not being on the radar is a great boon. An artist that truly stands out and has music that's compelling enough that the people are interested in hearing more and more of it.
These artists are those that we really want to listen to. They're that artist that makes us tap our feet and then wants more and more and more.
They're our guilty pleasure.
If you fall into this category, it's really easy to make an impact, but you have to be deliberate in how you do it. You have to be aware of the people who would be interested in your music and promote it in a way that is successful for you, and nothing more.
Here are some ways to promote your music without annoying your audience.
What does it take to purchase your music?
What is the price point you're offering your music for?
A quick intro of a band may be enough to get a visitor through a checkout process, but if they have to figure out what to do next, it can be a problem.
Consider offering an interactive option within your site. For example, you can offer a demo version of your music to those that use your product or service.
It's important to create a detailed outline of how you'll handle customers that are asking questions about purchasing your music.
Is it okay to just have them type in a few key words? How do you encourage the purchase?
Keep in mind that not everyone will have this experience when you're starting out. It's important to design your site around the specific needs of your specific audience, especially when you first start to promote your music.
If the majority of your website visitors are first time visitors, then you may want to consider having a more direct method of purchasing your music. But if you've worked with a group of people before, then it may be more beneficial to have an online forum where customers can ask questions and connect with other customers.
I find that artist's that I look up to are often supported by brands who are promoting them. They've been able to use their music to promote a product they're part of.
Take Kendrick Lamar, for example, he created a partnership with Frito Lay and Big Beer to support a music festival.
The brand supported the experience of listening to his music in a new and unique way. As the ad went on you could see the line forming and people pouring over to the festival grounds to hear the music.
It was a very clever marketing campaign, and most importantly it got people excited about his music, and interest was generated.
It's no secret that Instagram Stories are huge, and I love the business sense that it shows. It's making it more approachable for people to discover an artist, and there's always room for new, different music.
Music is an industry that is changing every day. Companies like Soundcloud and Spotify are disrupting it by making it easier and affordable for anyone to create their own channel and get
exposure for their music.
You can create a Soundcloud page and upload your songs for free. The downside is that your audience can see that you're uploading the music to create exposure for your music.
It becomes apparent that you're looking to gain listeners for it.
But it also gives you a direct line to your listeners. You can make live broadcasts and perform with your fans.
One of the best things about a music service is that people already own music, so it gives you an opportunity to get them to listen to your music in a way that they wouldn't have listened to it otherwise.
There are tons of free and paid music services out there, so if you don't have a membership or prefer one service over the others, don't give up hope. You can create a free music service that will attract listeners.
Twitter is a social media platform and a huge part of our day to day lives. It's one of the biggest platforms for promoting your music.
If you're putting out content on Twitter, make sure you promote it by writing little #hashtags.
A #hashtag is a phrase or sentence used to help people search for your content. For example, in the tweets you're publishing, you can use #photography, #music, #musicproject or #cat.
It's easy to remember and it drives engagement in a huge way.
The business of music has changed dramatically and you need to adapt. It's also about having fun and being creative with the new social media and music advertising opportunities available.
If you're looking to learn more about the business of music, keep an eye on our website or follow us on Facebook and Twitter.
