How To Promote Music With Email: Everything to Know

By Tiara Ogabang

Sure, it's old-school at this point, but the fact is that marketing with email can be a great way to build up a following and monetize your fanbase.

So let's dive in – here's everything you need to know about promoting your music with email.

Deliver relevant content

The key to maximizing the effectiveness of an email marketing campaign is to deliver highly relevant, highly creative content that gives your target audience exactly what they’re looking for.

Your music can serve as a platform to illustrate your niche’s unique qualities, concepts, or lifestyle.

To do this effectively, think of an email as a first impression of your music.

Your content should be in line with your genre, style, or persona.

For example, if your music is hip-hop then your email newsletters should convey urban culture and specific themes. The same goes for other genres, like emo.

This method of marketing your music works because it enables you to stay true to your product.

Deliver relevant content

Understand your audience

Create music that’s tailored to your audience’s tastes.

To truly appeal to listeners, your music should relate to their experiences and make them feel like your music is tailor-made for them.

If you listen to a wide range of music, you can look at the comments section on YouTube and hear similar complaints.

For example, if you listen to a country song, you might hear complaints about a lack of depth and emotion.

Based on your own experiences, look at what your customers have been saying.

Is there an emotion that your music can reproduce?

Customer feedback can help you understand what your audience is looking for in your music and use that insight to guide your music creation.

For example, if you’re creating a pop-rock song, focus on creating a heavy guitar riff to replicate the sound of a big band.

Understand your audience

Choose the right type of email marketing

Email marketing is widely used to promote a brand or product. Therefore, the key is to pick the right type of email marketing software.

You should look for a system that enables you to target your target audience effectively.

You should consider email marketing systems that are cloud-based.

These types of email marketing systems don’t need you to have a dedicated computer to run them. You can install them on your desktop, laptop, or mobile phone.

If you use a desktop, you can also keep it open as a separate window.

However, when it comes to a mobile phone, your best option is a web-based email marketing system.

This is because you can manage everything from your phone.

You should also consider using mobile apps to manage your email marketing. You should download the appropriate app for your device.

Use email to promote your music

Once you have chosen the right type of email marketing system, you should focus on promoting your music. Your email marketing should be designed to help you achieve this.

Engage your audience

When it comes to using email marketing to promote your music, you need to engage your audience in order to increase your sales. For example, you can ask them to do the following:

Subscribe to your email newsletter.

Join your mailing list

The power of music marketing

Music-related email marketing is an ideal and cost-effective method to promote your music.

Your music could take the lead over a headline and captivating subject line. What’s more, you can easily track your progress as you use your music to entice new listeners.

In fact, Google Chrome’s Super Chat technology enables users to boost an advertisement in exchange for a small amount of cash.

The advertisement ends up being shared directly to the game or post without adding to the ad’s body or length.

If you pay a minimal amount of money and time, you can quickly and easily reach out to your target audience.

If you’re unsure of which email marketing solution to use for your music, there’s a good chance you’ll find your solution in a survey.

The survey’s goal is to provide your potential music fans with easy, free ways to connect with you. This is often the quickest way to gain a new audience, particularly if your music is new and unique.

Satisfying music fans

In an ideal world, each music fan will be satisfied with the music they’ve heard.

Instead of diminishing the music by, for example, making it too loud or featuring more than two vocals, you need to entice new fans and entice the existing ones to buy your music.

In the digital age, music promotion is a numbers game.

More people can simply be found online than in any physical or digital space.

Ensure you don’t neglect your existing fans. After all, they are the most loyal fans you have.

In their book Head Start, Jonah Berger and Eric Klinenberg describe why people share content they enjoy. Their research reveals that the most effective content is about sharing experiences with others.

Your music needs to resonate with the listener. Make sure it does so in order to satisfy your current and potential fans.