How To Promote Your Jewellery Business

By Tiara Ogabang

Jewelry is a really personal investment. Each of us cherishes our possessions, and it is quite a struggle for anyone to part with their treasured jewelry items.

Because of this, the jewelry industry is still growing, and the growth has been consistently reaching out to newer global markets. These days, when you're in search of an original, genuine gold jewelry piece, you can shop online and find one almost instantly.

There are two ways to promote a jewelry business. One is to offer promotions to earn more sales, while the other is by creating new marketing strategies for growth.

Jewelry trade can make a lot of money if one uses the right marketing tools in place. Such tools are promotional strategies that increase the customer base and create a positive image of the jewelry trade in the people's minds.

Promotions may take the form of cash prizes, discounts, flat discounts, and one-time coupons.

Explain the differential pricing strategy

Explain the differential pricing strategy

Discounts make the customer look forward to shopping with you. These discounts are given at different levels, and a person should understand the difference between the top discounts and the ones at the bottom.

The top discounts are offered for products that are not popular in the market. These discounts are given at the moment when no one wants to buy those products.

The next level is when there is a huge demand for the products. Then, the middle stage products are offered at a discount, and the last one is offered for popular products in the market.

These are the most popular brands. These discounts can be offered for one month or one year.

On the other hand, it is equally important to expand your target audience. To do this, you need to do your homework.

If you don't, you may end up with low response. Here are few tips to promote the jewelry business online.

Get a logo

Get a logo and put it on the packaging of the jewelry. Some jewelers are really clever, and they suggest you put the logo on the packaging as it will make the products look prettier.

The people who want to buy your products will also see the logo and create the same impression.

It will help increase the trust of the buyers.

Get cashback

Get cashback

One of the best ways to promote the jewelry business is by offering cashback. When you hold a promotion, ask people to buy the product by offering some cash back to them.

You can offer 10 percent cashback or 20 percent cashback.

The buyers will have a reason to buy your products because they will not have to spend much money to get the discounts.

Social networking

Social networking sites are changing; they are more tech-focused than ever before. This is where you can gain more exposure for your business.

However, be cautious while creating your brand and interacting on social networking sites. For example, do not allow any graphic artists to create an amazing artwork of your jewelry.

That's what creates misunderstandings and may draw undesired attention to your business. One mistake that's common is the sale of substandard jewelry.

While you may not be aware of this, it does hurt the overall image of your brand. To make sure, you need to monitor your product's quality in each step closely, and you can do this by carefully evaluating the content you share on social networking sites.

You can set up your own guidelines to follow, keeping an eye on your customers.

Social media marketing

Social media marketing

Social media marketing is a must for any jewelry brand. Since social media is still trending, we strongly suggest you opt for it as a marketing tool.

There are many social media networks where you can get more exposure for your jewelry business. For example, Twitter, Instagram, and Facebook are among the most popular and trusted social networking sites.

Social media marketing is easy to master, but with the wrong strategies, you will end up making a huge loss. There are so many great ways to promote your jewelry brand.

Among others, Google ads are the most effective one. Just make sure that your ad text and message are clear, and it can attract more audience and provide you with more profits.

You can follow these steps to create an advertisement:

  • Find out how many people are searching for the term “jewelry" online.
  • Create an advert, but make it interesting and unique.
  • Create a short video using the sound of your jewelry.

Don't be afraid of sharing your advertisement on social networking sites. For example, to promote the jewelry we sell, we set up a Facebook page.

We also shared it on Instagram.

We also used hashtags to boost the reach of the advertisement. However, don't share irrelevant content.

A person may stumble upon such useless and uninteresting content.

Therefore, we ensured our posts are entertaining and interesting. When you post a new ad, post it regularly. Also, create a list of keywords, like “jewelry," “designer," “floral," “sunflower," etc.

You can review the keywords that were found to be the most popular.