How to Promote An Etsy Listing

By Promo Panda Staff

Etsy is a great way to sell niche or handmade products online, making yourself an easily accessible source of revenue.

As amazing as Etsy is (and it’s pretty darn amazing), making a successful business on Etsy is NOT  isn’t as easy as setting up a profile and listing your products.

Getting seen by the right people who can become your customers is an essential task of building your revenue on Etsy.

Before we jump into how to promote an Etsy listing, let’s first go over the 3 basic fundamentals of creating a business on Etsy.

Step 1: Find and Start a Niche Market

If you’ve already mastered selling goods online and are selling them online exclusively, chances are your online audience has some similarities.

Think about your online audience, then think about the types of items they might purchase.

What are your best selling items?

What kind of products are the best sellers in your industry?

For example, if you’re selling wedding apparel and using Etsy to do it, you have wedding clients right there to provide your sales data.

So, now it’s time to think about crafting a niche market of your own.

The first thing you want to do is make a list of a few high selling products you currently sell online (make a shopping list!).

We’ve already talked about going niche with your products, but think about the general audience who buys those products.

Your niche market may be people who wear a certain style or people who are interested in an industry or particular topic.

What kind of products do these people actually buy?

Next, find out who sells those products online. Once you know who sells that product, see how they’re profiting, then look at your sales data to see if you could benefit from meeting their demands.

Don’t settle for selling something that’s cheap or niche because you think it’ll make you a lot of money.

Instead, take a more strategic approach by considering all the things you can offer that your competitor can’t.

Step 2: Create Niche Competitor List

When it comes to listing your competitor’s products on your Etsy shop, you need to pick your battles.

Choose your competitor that’s the most profitable for you to buy from.

You don’t want to buy from one that’s only attractive to a tiny group of customers. Instead, find a niche competitor that’s a bit more expensive for you.

For example, you might sell candles online and buy your competitor’s candlesticks online because they have more bang for your buck.

However, you don’t want to buy from a candlestick seller who isn’t around Etsy because you can easily find an alternative.

Once you’ve decided on your niche competitor, you can start looking through their products to find items you can match.

As you do this, be sure to put yourself in their position and consider what your products would cost you to buy in their absence.

Do your research, because this process might take some time and patience.

Step 3: Promote your business (more on this in a sec)

The last step (and the main reason I made this article!) is to realize that the most effective way to sell things on Etsy isn’t necessarily to spend time creating an ever-changing product line.

Promoting your Etsy listings is the real key ingredient to success.

Now, without further ado, let’s dive into how to promote an Etsy listing to ensure that you’re selling all the products you can!

Want a quick way to promote? Boost your post on Etsy

This is by no means the only way to promote a listing effectivelybut it is the most obvious.

If you’re looking to truly create a lasting online presence that results in not only higher Etsy listing sales but all sorts of other benefits too, read on later in this article.

But for the sake of being thorough, here’s a quick overview on how to get your Etsy listing promoted the old-fashioned way: with an Etsy promoted listing

Steps to advertise listing on Etsy

1. Login to your Etsy account and click “Shop Manager”

Login to your Etsy account and click “Shop Manager”“

2. From the Shop Manager, click “Marketing” followed by “Promoted Listings” and “Start Advertising on Etsy”

From the Shop Manager, click “Marketing” followed by “Promoted Listings” and “Start Advertising on Etsy”

3. In order to get started promoting your listing, you’ll need to set a daily budget for each of your Promoted Listings campaigns. This daily budget should be the maximum dollar amount you’re willing to spend PER DAY to promote your products and get more people to see them.

How much should you be spending on an Etsy Promoted Listing? Well, the minimum daily budget is $1.00. A good first move is typically to set a relatively high budget and try out some low CPC bids.

Build an online brand, wholistically

4. Be sure to take a look at the settings by clicking “Manage” in the “Ad Performance” section. You may find that there are some helpful options in there that you can make use of.

Build an online brand, wholistically

If you want to boost your online visibility wholistically, this means doing more than just advertising on Etsy’s platform.

Potential buyers are going to rely on all sorts of other signals when deciding to buy your products!

These signals include social media (more on that later), as well as a website and other results that appear when they run your business or product name through Google.

If you want to give yourself the best shot at getting your Etsy store up and running for real, you’ll need to invest time (and potentially money) into building an online presence.

Your online reputation is important if you want to sway customers who are on the fence about buying your product over a competitor’s.  

Ways to build a positive online reputation

Create a website

One of the easiest and most effective ways to boost your online reputation is to create a website. 

You don’t need to spend as much time on your website as you do create your Etsy products, but it’s almost certainly worth spending at least some time on getting a professional-looking page.

This allows people to find your official non-Etsy digital storefront.

Get you and your store reviewed in design/fashion/product blogs

No matter what you sell on Etsy, there are likely bloggers out there who would be keen on interviewing you and blasting the message about your store to their readers.

Getting written about in blogs and digital magazines can help potential buyers learn more about your products when they Google you. 

Think of it this way: when you’re trying to find out if someone or something is legit, what’s the first thing you do?

Google them, of course.

Most Etsy shop owners don’t have great search results for people trying to learn more about them.

If you do, you’ll definitely look more professional. Plus, when it’s clear that people have reviewed out your products and received them positively, buyers will be much more likely to commit to purchasing.

If you want to impress and build a brand holistically, don’t neglect your online reputation.