How To Promote A Song In The Nigerian Music Industry

By Tiara Ogabang

You want to make music and make the scene popular, so the question is: How?

The answer is obviously, promotion. Making good music is not enough; people want to hear what you have to say.

Music is a window to the soul, but when people see you on stage talking about things they don’t understand or can’t relate to, people lose interest.

Therefore, your goal as a songwriter should be to spread a message that could help your audience in some way. That way, you can also stand out from other artists doing the same thing and make your mark.

You can promote your music using many tools and channels, one of which is the internet.

This blog will give you some pointers and tips on promoting a song and making it go viral.

What is music promotion?

Music promotion is more than just posting your music on a website. You have to make it feel like a mobile app. People check their phones to hear music they like.

Don’t make people skip your song by having a clunky experience.

Play your music on top streaming websites. You can use a music app like SoundCloud, Last.FM, or TuneIn.

You can also post your songs on social media platforms like Instagram, Twitter, and Facebook.

These social media platforms are already built into the mobile phone; if people like the music, they’ll play it and share it with friends. You can also promote a song by getting other musicians and DJs to play it.

Ensure you cover all your bases. This will help increase your chances of getting the people’s attention and having them listen to your song.

Writing a song about your life.

Writing a song about your life

Everybody has a life. Most of the time, you don’t think of your life until you need something to relate to.

This is why we have music.

It provides a platform for you to make people relate to you, and they can relate to the songs because they themselves are going through the same things you’re going through.

Some songs include:

  • “Highway” by J Cole
  • “I Believe I Can Fly” by R Kelly
  • “Like I Love You” by Beyonce
  • “I’m a Freak” by Lil Wayne
  • “Skyfall” by Drake
  • “Sad” by Fergie

These are just a few examples of how you can use a song to show your life to the world.

When people see you on stage talking about things they don’t understand or can’t relate to, people lose interest and find something to do, so you have to avoid that.

To be sure your life is understood and relatable, you have to take it to another level.

You can put out a song that details your challenges and talks about the good things you have in life.

It could even be about the places you visit and have fun with your friends. These are things people will find relatable.

The more attention your song gets, the more sales you’ll have.

If you make people think you have a successful life, they’ll want to know more about you and your life.

Your fans’ needs and wants

Your fans’ needs and wants

“I’m so happy to see you again.”

We all have friends. These friends are an extension of ourselves; they do and say the things we do and say.

It can get annoying sometimes, especially if your friend is always talking about the things that annoy you. This is why you need to be careful with your friends.

You have to know your audience. Don’t expect to get all the likes and shares you want if your audience does not follow your blog and fan pages.

You have to take your music to the fans, make them want to listen to it, and make them want to follow you.

Like most things, you can monetize your fans too. This will help you to make some money from your fans.

Exclusive content

“If you can’t be the king, be a queen.”

This is a quote from “The Most Beautiful Man in the World” by Anthony Hopkins. You’ll understand if you read the quote.

What it’s trying to say is that you can be a queen when you want. However, being a king doesn’t mean you have to be one.

You have to recognize that your audience is all the queens in the world. There’s nothing wrong with being a queen.

What you should do is to show your listeners that you are a queen and not a king.

Some queen songs are:

  • “Bang Bang” by Jessie J
  • “Work” by Rihanna
  • “Uptown Funk” by Mark Ronson and Bruno Mars
  • “Good Girls Go Bad” by Taylor Swift
  • “Bad Romance” by Lady Gaga
  • “Shake It Off” by Taylor Swift
  • “Girls Just Want to Have Fun” by Cyndi Lauper

You can also make songs from the female characters in movies.

Some of these songs are:

  • “Hotline Bling” by Drake
  • “The Hardest Button to Button” by Lady Gaga
  • “I Like It” by Cardi B
  • “Bad Romance” by Lady Gaga
  • “Can’t Feel My Face” by The Weekend.

Your sponsorship audiences

Your sponsorship audiences

“What I do is work.”

We have a few sponsors. These are the people that pay our bills and take care of us.

However, we do not have a good relationship with them. Many of our listeners do not understand why we do things a certain way and have a problem.

These sponsors and advertisers are doing things a certain way because that is how they have been doing them for many years.

They may even not have a good relationship with us.

This may not be their fault, but it could be because they think we ignore their advice.

The good news is that you do not have to worry about this because you have a good relationship with your listeners.

It would help if you also remembered that your relationship with your fans is more important.