How to Promote a Film on Social Media

By Tiara Ogabang

This article will explain how to promote a film on social media. Social media has become a powerful marketing tool.

Many big stars have increased their popularity by 'using social media' to interact with their fans. Social media has several benefits for both the producer and distributor as well. Here are a few ways to promote your film on social media.

Use PR professionals

It is important that you hire PR professionals to help you reach your target audience, because social media is not a free-for-all. You have to be focused to maximize results. If you don't have a focus on social media as an advertising tool, you will have a lot of trouble using it as a PR tool. There is a short window of time to make sure your film is shared. Before the target audience starts posting, you need to make sure you have captured their attention.

The goal of social media marketing is to drive the right traffic to your website or social media site. You also have to ensure that your content is actionable and helps viewers make a decision to watch your film.

Start a blog


You need to create a blog to create content for social media. Blogs help to generate traffic to your website. Write down interesting information about your films, the cast and crew members, upcoming projects, and the budget of your film. Your blog will offer a lot of information about your movie to your viewers and fans.

You can invite other authors to write for your blog. Social media like Facebook or Twitter is a great platform to promote your content. You can encourage your authors by offering them virtual gifts like comments, 'likes', and retweets. By promoting content on social media, you can increase the number of viewers and fans of your blog.

You can also set a page on Facebook where your followers can comment, share, and like your content. You can also invite users to come and have their own virtual chat sessions with your team members and stars. Use Facebook comment features to create 'Q&A' sessions with your fans.

You can also create a Twitter account, an Instagram account, and a Facebook page. You need to create a Facebook Page to keep in touch with your audience and provide them with information about your films. Facebook shares many of its ad revenue with Facebook Page owners. A Facebook Page is a great platform to create your business's branding and build your customer base.

Write and post interesting blog posts on your websites and blogs. You can share stories, trivia about your movies, pictures, and post interesting 'micro' videos.

Make your fans part of your production


To get your name in the headlines, ask your fans to join the cast and crew of your film. You can make a contest where fans can try their hands at acting as part of the cast of your film. You can also give them the chance to direct a film of their own. To be able to work on the set with stars of your film, you have to have a Facebook page. To be in the news regularly, you have to post interesting and entertaining content regularly on your Facebook Page.

You can also create contests to create buzz for your film. Some examples are:

  • Paint the town red for your movie. Use hashtags when you share photos on social media. You can invite the followers of your Facebook page to participate in the contest by sharing similar posts with their friends on Facebook.
  • Raffle draw for the grand prize:  Tell your fans that they can enter for the raffle if they share your post with their friends. You can also ask them to use the hashtag #rafflelink on their posts.
  • Are you looking for a beauty professional to assist you in your film? Share a job posting. You can choose an actress and ask her fans to participate in the raffle.
  • If you are looking for a student to travel with you, share a job posting and ask them to share with their friends.
  • If you are looking for a security guard, post a job posting and ask them to share with their friends.

Share your events on Facebook, Instagram, Twitter, Tik Tok...


If you plan to have an event to publicize your film, you can share the details on Facebook. All you have to do is share your event on your page and ask people to attend it. You can invite celebrities to attend your film launch. You can also create a contest on your page, ask fans to get involved and watch how fast your number of attendees grows.

Let people know about your movie by sharing photos of people watching the trailer or poster. Post photos of people wearing your movie's T-shirt or taking pictures with your movie's poster.

What's next?

Did you learn something new about how to use social media for your movie? You can develop and promote your business by the use of social media. The more you post and share content, the more views you will get, the more views you will get, and the higher your audience base will grow.

We hope you enjoyed our post on the different ways you can use social media to promote your movies.

If you have a different topic that you would like us to cover, drop us a comment and let us know.