Creating a press kit requires making a basic layout of your press coverage and putting your best coverage first to show where you have been featured. In the fashion industry, putting a press kit together is one of the most useful tools you have to create your content.
With that in mind, here are some example of how to organize your press kit for your fashion business:
How to prepare your press kit
The type of content you will want to include in your press kit depends on what you plan to do, but these are some of the things to keep in mind when preparing for your press kit:
Identify all of your top stories: If you are hosting a launch party for your product or event, consider including a number of top stories from your most recent blog posts and content posts. Include cover stories, news from your industry, company news and more.
If you are hosting a launch party for your product or event, consider including a number of top stories from your most recent blog posts and content posts. Include cover stories, news from your industry, company news and more. Analyze your blog or web site traffic and reach: This information can help you determine where your audience is coming from and help you plan your marketing efforts.
This information can help you determine where your audience is coming from and help you plan your marketing efforts. Generate your press kit: Pick your type of article (content) and content settings (subscribe to topics, publish articles, etc.)
Pick your type of article (content) and content settings (subscribe to topics, publish articles, etc.) Prepare your site for press: Your site should have news, news-worthy opportunities, new products, and other news features to help your readers find your information.
Your site should have news, news-worthy opportunities, new products, and other news features
Organize your media kit accordingly
Your media is only as valuable as the news you promote it to. Organizing your press kit in this way will let you think about your press strategy and the impact you want to have. You can think about these two things by including press release templates and see how these helps you look at your media coverage, follow up with media, etc.
Take a look at your media outlets and think about how their articles will lead to your best content. Of course, you also have to have a plan to follow up with these outlets so make sure you use this template to make sure you are following up with the major news outlets.
Here are some examples of how you can structure your press kit:
1. Blog Posts
We usually start with some of the best blogs we have been featured on, use this as a launching off point for your media kit.
2. TV interviews
Next, if I have any TV or radio interviews I will put links to them below. These are equally as important as blogs but we prefer putting blogs first because you don’t need to open up a player in order to see them.
3. Social Media Content
Next, we usually give a link to social media content. This can be content that we’ve created or that someone has created about us. You can give a brief line of context about these links as well.
Describe your best work
Make sure you break down your best work into a couple of key categories. Keep the information short and sweet. For example, if you have about three pieces of work and you have already featured in [insert magazine here], include a screenshot of your best work from [magazine].
Using titles or headings helps focus your content and creates the visual hierarchy of your kit. For example, a high-level strategy makes it easier to understand what the content is about and to scroll down the page for more information.
Not sure what your best work looks like? Take a look at some of our best-selling and most popular posts and sample a few of your best pieces.
Note: A press kit is only as good as your performance. Make sure you follow up your website design with quality content or images on social media and make sure your content is visually appealing, read-able, and shareable.
Use images, graphics, and rich media
Choosing images, graphics and rich media make up the bulk of your press kit.
Your press kit should be exactly the same for all of your cover stories, campaigns, or events. Try to include strong imagery and images that make your message easily read on a screen or printed copy. Even though you might be using stunning graphics for an event, try to use images that convey your message.
Some examples of images that are powerful are clickbait headlines, a wall of text, image macro, and music videos.
Keywords, headlines, and descriptions
This is where you put your best work. Remember that more people will click through and read your press kit if it is clear what your business is about.
Create your press kit as a goal
Think about how you could use the press kit to improve your organization. For example, if you are starting up a food truck or want to promote a new clothing line, you can figure out the best ways to show people why your business is a good fit.
The press kit you create should have an end goal and provide an incentive for your audience to keep coming back to your website or to your social media.
If you need help getting started with your press kit, please submit a sample of your press kit through our contact page and we will get back to you to how it looks!
Good luck on all your press kit needs!