How To Maintain A Good Digital Reputation

By Tiara Ogabang

reputation. Having a good digital reputation means that people who have not heard about you can view your website, visit your social media profile, or subscribe to your newsletter.

A good reputation creates trust in consumers. To maintain a good digital reputation, you must learn to spot and fix issues on your website, social media profile, and in your newsletter.

Identify the issue

Identify the issue

Because having a good reputation is dependent on how you are perceived online, it is important to understand what is holding you back from getting a good reputation.

Issues that people tend to have with their online presence include:

  • Errors in your online posts
  • Links to inappropriate content
  • Graphic content
  • Personalization of emails
  • Clicking on links in newsletters
  • Questionable privacy policies
  • Wrong contact details
  • Unprofessional websites and email addresses

And more…

By identifying the issue, you will have a better idea on how to address it and fix it.

Improve your digital reputation

Now that you know what is holding you back, how can you improve your digital reputation?

To improve your online reputation, you will need to understand how to use a number of different online tools. By using tools, you will be able to:

  • Schedule email notifications for your newsletter
  • Choose a platform to manage your social media profile
  • Create a blog for your website
  • Create a blog with great content and target market
  • Use various social media tools
  • Keep a content management system (CMS) that can store your content
  • Create an eye-catching website

A SMART marketing strategy

A SMART marketing strategy

SEO is the process of determining the success of a website or online presence. SEO is a wide-ranging process and it depends on many things such as:

  • Your target audience
  • What type of business are you?
  • Your target market
  • Your product(s)

Website optimization is a critical part of SEO.

A digital marketing expert can help you develop a SMART marketing strategy. SMART stands for:

  • Target audience
  • Targeting
  • Location
  • Task (keyword)
  • Timeframe
  • Which devices (Internet connected)

And more…

So now you know the importance of a SMART marketing strategy, but you also need to know how to implement it. Here are some steps you can take to implement a SMART marketing strategy:

Seek help

If you are not sure how to implement SMART marketing, you can seek the help of an online marketing expert. They can help you develop a SMART marketing strategy and apply it to your website.

Create a digital marketing strategy

Create a digital marketing strategy

Before you start, you will need to develop a digital marketing strategy. Consider the following:

  • Gain insights into what works and what doesn't
  • Gather data from other websites and blogs
  • Determine your target audience and product market
  • Identify which marketing channels to implement
  • Create a digital marketing calendar and plan out your marketing activities

To be consistent with a "good digital reputation", avoid offsite linking, avoid guest blogging, avoid disparaging other businesses, have your own unique tagline, be in control of your social media accounts and don't include a biography of yourself or anyone else in any of your posts.

Delete all your bad photos and create a good one. Don't try to "buy" or "sell" your bad photo.

Edit your bad photo as best you can. Ask a friend to take a photo of you and have them upload it so you can see how it looks before you publish it.

You will need this later when you put your ad online to make sure it looks good.

Don't ask a colleague who might just tell you how you should pose for a photo, or to take it. One way to help people create a good impression of you is to post a photo of yourself that would be considered professional.

Consider posting some photos of you at work.

Respond to all the customer reviews. Don't leave them unanswered, address every single review, take time to respond to all.

When you respond to a customer review, thank them, apologize and tell them you will look into this.

Refrain from saying "I'm sorry" or "I'm working on it" a dozen times in one post. If you are constantly apologizing, people don't believe you are trying to fix the situation.

People won't return to you, or recommend you to others.

Learn to read your reviews. The purpose of reviews is to tell you something you don't know.

Do not let your legal department reply to a reviewer. If they are doing their job, they will have instructed you not to respond.

If you are being attacked, shut down the conversation and go away. Don't engage with a troll. This creates a disaster.

Respond to negative reviews, but treat them with respect. Do not respond with abuse or name calling.

It turns them into a troll.

Don't respond with: "Make me a good review." I do that, and everyone else does it too, so why can't they?

If you get one negative review, ignore it. Don't respond.

Nothing good will come from this. It is one troll with no "followers" and no personal website.

Now that you know how to develop a digital marketing strategy, implement it and let us know what you think in the comments section below!