Stepping up your media coverage game from local coverage to national coverage can seem daunting. But in reality, it isn’t too difficult!
This article will discuss how you can get national media coverage to increase your audience and create a solid brand.
There are several ways you can get national media coverage for your business. When you’re looking for a national news outlet, there are two major aspects that you need to look at:
You should also pay attention to the general tone of the reporter’s article. Typically, the more serious the topic, the better.
If you’re selling something ridiculous or the reporter has a history of objectifying women, your business will get more negative coverage.
With that in mind, here’s a look at some of the ways you can get national media coverage for your business.
Start writing guest posts.
Guest posts are one of the easiest ways to get national media attention for your business. You can write about anything related to your industry and specifically why your audience should buy from you.
It would help if you spent time researching and writing a good guest post. This could be about your business, a question you want to be answered, or a unique fact that can help the readers decide.
As a business owner, your passion and expertise should be your main topic of the blog post.
Consumers love brands that are genuine and have a strong and honest story to share. People like to know how and why their products work, and a blog post that talks about your unique story are better than an ad.
While it is not necessary to have a personal connection with the influencer to get them to write a post for your business, it’s still an important factor in the right influencer who could be a good fit for your blog.
What the influencer does and has accomplished is also important. It’s best to choose someone who has already done something similar to your business.
For example, if your business sells carpet cleaning machines, choosing someone who has sold cleaning machines could make more sense.
Define the main benefits of your product
When you write a post for an influencer, it’s important to know the main benefit of the product. This way, you can clearly define what they’re going to write about in their blog.
It’s also important that you fully define the benefits of the product to help the reader understand why they should buy it.
Prepare a good press release.
In addition to writing a good blog post, you also need to prepare a press release. This will tell reporters what your business does, what you have to offer, and what you stand for.
You should use the press release to tell the news outlet about your product or business and what your business stands for, and how you want your readers to interact with your company.
The more they can relate to you, the more they’re likely to write a positive article about your business.
Shoot a video
This is another way to get national media coverage. Being able to show viewers and readers the personal side of your business is a good thing.
You can show viewers and readers how you actually use your product and the people who make it.
For example, your local news station may not be in a position to shoot a video themselves, but you can still tell the story in your own words. You can even interview a friend or family member who would have more experience and/or skill than you.
National media is interested in photos. Although your photos’ background shouldn’t be prominent in the photo, it’s important to take a good picture.
This photo should show your business and product in a positive light.
Incorporate a story about your business in the background to give a more in-depth view.
This is a great way to connect with other businesses, making your story even more authentic.
Add a call to action.
When writing a blog post for an influencer, you should make sure to add a call-to-action at the end of the article. This means a way for the reader to buy your product or sign up for your services.
You can use a simple CTA, such as “Click here to view our list of products.”
The goal is for the readers to want to take action and purchase your product immediately.
Write a blog post for your influencer.
When creating a blog post for an influencer, make sure you take a step back from your business.
There’s a big difference between blogging for your business and blogging for your influencer. If you’re spending time on the business blog, it means you’re spending time on building your business.
When you’re writing a blog post for an influencer, the focus is on building their audience. Make sure you write a post that is targeted to their readers.
For example, if your business sells writing supplies, you wouldn’t be writing a post about writing tools. Instead, you’d be writing a post about how to write the best professional email ever.
The goal here is to appeal to the specific readers that an influencer is going to reach.
You’re going to have to spend a lot of time perfecting your post, but you have to get clear on why you want to reach out to your influencer in the first place.
If you only want to reach a certain group of people, then you’ll have to spend time planning a blog post for a demographic.
When you’re writing your blog post, ask yourself why this influencer, in particular, should listen to you.
Don’t worry if your answer isn’t obvious. Remember, you’re writing for an influencer.
You can spend hours and hours on a blog post about the theory behind building an iPhone app, but if you don’t speak to your influencer’s audience, it won’t matter.
Create a pitch deck
Your pitch deck is the structure of your email marketing and social media posts. Your pitch deck should show off your value.
Your pitch deck should tell the reader why they should sign up for your service or product.
Your pitch deck should also be consistent with the body of your email marketing or social media posts. Ensure the link from your email marketing ends up in the same place as the button on your social media post.
From these different methods, you can see that there are many options. You need to find what works for you.
And remember, if you decide to go the extra mile and organize your own event, make sure you pay attention to your local publication dates and other media outlets.
You’ll also need to add testimonials from other customers.