How to Get Media Coverage for an Event

By Tiara Ogabang

Events are key – promote them right to make the best of them1!

Hosting events can be a great way to boost brand awareness.

Whether you’re hosting a party, conference or convention, events provide the opportunity to reach thousands of people, and your brand and product can get plenty of attention as a result.

A common pitfall, however, is to forget the details, such as how to handle a guestlist, security, and so on.

But it doesn’t have to be that complicated. With a bit of research and planning, hosting an event can be a great investment in your brand, whether that’s through brand exposure, support, or long-term relationships.

Getting media coverage for your event

To maximize the impact of your event, you're going to want to make sure to get plenty of media coverage that highlights the event and the people behind it.

Here at Promo Panda, we're used to getting media coverage on all sorts of different events, corporate, philanthropic, and otherwise.

If you're looking to get written up and your event covered in high-quality online outlets, just create a profile and start building a custom PR campaign today!

While we're always here to help, here are some tips our publicists have learned over the years to help get the ball rolling on media coverage that you can try out on your own:

Engage the Local Community

If your community is small, you will need to carefully work out the logistics of the event before you even consider hosting it.

This doesn’t have to mean you have to ask permission from the mayor or town council, but you will need to look into the rules, time of day, and even location for the event.

For example, would the location allow children to attend, or are there food and alcohol restrictions? It is not only a case of whether or not the event can go ahead but also how you can prevent any issues arising with the community before it does.

Look for Local Partners

Don’t be afraid to reach out to your local community to ask if they are interested in attending the event. Don’t expect every single person in your community to attend, but many people are willing to get involved in events and help out with the preparation, so make sure to ask if they are interested.

The more partners you can enlist, the easier the logistics of the event will be, but make sure they understand their roles and responsibilities.

Create a Plan

One of the very first steps in the event planning process is to create a plan of action.

If you are a small company, you might not have an in-house event planner, so it’s crucial you set this up before you start planning your event. A planner will help to provide a consistent vision for the event and will be able to work with you on the logistics of the event itself, so you don’t run into any unforeseen obstacles.

Speak to Professional Artists

While this may seem like the last place you should look to, don’t rule out bringing on a professional to help with the event.

While many event planners can make your event look good, it is also vital to think about how much the event looks good. Your event planner will be able to advise you on this and will be able to put in a winning bid to bring on an artist. An artist will be able to offer ideas for decorations, photography, and even printing your products.

With a professional involved, the event will look amazing.

Pre-Event Planning

Make sure you prepare for any issues that may arise during the event. Working with an event planner will help you to draw up a checklist of all of the essential things you need to have in place, so you don’t miss a thing. The most important things to consider are food and drink, clean up, transportation and other fun activities for the attendees.

A Business Event Planner can help your event to succeed. Contact Avri Melamed at Avri Melamed to get started.

If you’d like to learn more

Hire a publicist

Hiring a publicist can be a great way to promote your upcoming event. However, many people may feel as though this is a lot of work and would rather get it done themselves. That is understandable since many publicists can charge an extremely high fee for their services. When finding the right PR company, make sure you do not just trust your gut.

First, research.

Just like most aspects of PR, it is very important to get your facts straight before beginning a publicist search.

There are a number of different PR companies, and as a pro event planner, you should be thoroughly researching all agencies before choosing to work with them. In fact, if they’ve received negative feedback in the past, they may not be a good fit for you.

Instead of taking the time to do this research, many people will just get online and start looking.

However, since so many PR agencies are out there, you may be able to quickly find one that seems good, but it’s always better to use your instincts. Find an agency you are comfortable with and the benefits of working with them and don’t hesitate to contact them right away.

Don't forget that, these days, there are plenty of high-tech solutions to PR. Promo Panda is just one of many applications that can help drum up media coverage for your event!

Use social media

Social media can be a great way to promote your upcoming event.

Of course, you won’t know until you actually promote the event, so the question is: What can you do to promote your event in a social media-centric way ?

The key to attracting the attention of your audience is to choose a social media platform that fits your needs. You have to consider not only what type of content you want to share, but also which accounts your audience members are likely to follow. This will help you maximize the reach of your event content.

Try out one or two different types of social media platforms and see which one produces the best results for your event.

You may want to keep the platform that generates the most buzz for your event, while simultaneously finding the most effective way to engage with your audience.

When it doubt, stick it out!

Getting members of the media interested in your event can seem daunting.

Follow these tips, however, and we think that your job will be made a lot easier!

If you decide that you don't have time to try and court the media yourself, don't be afraid to list help – just create a campaign with Promo Panda, build your PR campaign, and we'll take care of the rest!