How to Build a Press Kit for your Band

By Tiara Ogabang

Creating a press kit helps you to show the quality of your music to a wider audience and get recognized as a promising artist.

Making a press kit may take some time, but it’s a very important skill that will help you to get major results.

What is a press kit?

A press kit can be an inclusive collection of imagesvideosbiosfactoids, and relevant press articles you can send to music websites and magazines to get your music noticed.

This is a great way to position your band or band’s music in the industry and get exposure.

It is a great way to get exposure to the media and people who are interested in your music.

Building a press kit that is professional and appealing is a great way to build a name in the industry.

Create a press kit template

Create a press kit template

The template or the press kit is created with a lot of care and attention. You first name each part of the press kit according to its importance. If you are a visual artist or a website developer, create each section with the help of images and videos.

A press kit template consists of 100-150 images and videos. You can post the templates on your website, social networks, and other places that people are able to share your band’s music.

Online submission

Once you create the template, you can submit the template to the related websites. You can upload it via email, a webpage, a Myspace or a Facebook page.

The website that you upload it to is your platform to grab the attention of people who are interested in your music.

Upload your press kit to a free press kit generator

If you want to submit your press kit to another music website, you can use press kit generators. They compile press kit templates into a list and you need to upload the list to your selected website.

There are free Press Kit Generator sites as well.

Why do I need a press kit?

What is an electronic press kit?

A press kit is a useful marketing tool, and it’s helpful for any musician or artist who regularly performs live.

However, in order to boost your following and get more fans, you should take professional help from an experienced professional music photographer.

This is the reason why you should hire a professional photographer or video creator to make your press kit.

Tour and show demand that you should give the best impression of yourself. You should come up with a press kit that will help you promote your music, travel, and show – without losing focus on your music.

Thus, it’s good to make a professional press kit, which helps you to attract a lot of attention from the media. It also portrays your charisma, professionalism, and gracefulness.

Prepare a list of contacts

To begin with, finding a suitable photographer and videographer who would be able to help you build a press kit is the first step. I

If you are just starting out, it may be good to try your luck with some of the local photographers and videographers.

Make initial contacts

Once you have identified your first photographer or videographer, try to get in touch with them for detailed pre-contract information. A

After getting in touch, tell them about your band to find out whether they are willing to help you out or not.

If they are willing to assist you, do not hesitate to get in touch with them. Make a short call (even five minutes will do), and acknowledge them. Also, as a courtesy, mention your name and contact number.

Conduct an interview

Now, after you sign the contract, it’s time to conduct an interview with one of your photographers or videographers.

Ask them about their experience in working on music videos or personal photos, as well as their pricing structure.

Ask for all their additional fees before signing the contract, so that you would know how much to pay them.

Include the above details in the contract and sign. The moment you sign the contract, your photographer and videographer’s services are now a legal part of your band.

Create a solid press kit

Create a solid press kit

After making initial contacts or conducting an interview, you need to invest some time creating a press kit.

In order to create a press kit that is professionally constructed, you should go through a couple of set of prerequisites first.


A press kit is not complete without user testimonials from people who have used your press kit in the past.

You should ideally have two-three testimonials from artists or bands that were given discounts, free CD, or other freebies by your photographer and videographer.

In this way, you can generate a strong value proposition for them, and also, you can recommend them as a versatile and flexible tool.

Photos and videos

Photos and videos

In addition to the testimonials, you should also create some high-quality images and videos that depict your band’s image and style.

Pictures of your band members should be taken and lettered on a separate sheet of paper.

These should include contact information like phone numbers and email addresses, as well as URL links to your band’s website, and social media profiles.

A carefully selected photo or a set of photos can be a turning point in your press kit. It can help to attract a lot more attention. Have a look at the examples of outstanding Hootsuite press kits and see what we mean by a great press kit.

Make the final touches

Lastly, after making the above leak, you should spend some more time fine-tuning the press kit before you publish it.

In case anybody has any questions, feel free to ask them in your first sentence in the press kit itself. Put in their contact information too in the first paragraph.