With Kylie Jenner, Kim Kardashian and Kendall Jenner kicking off the new year with their first public appearance since they welcomed their first babies and posing for cover after cover, it has officially become clear that the Kardashian clan is back in full swing.
After showing their first teaser of season 15 of Keeping Up with the Kardashians, the reality TV family of eight – in their natural surroundings – have also been making appearances at the Golden Globes, the Vanity Fair Oscars party, an epic Super Bowl halftime show, and the 2018 GRAMMY Awards.
If you’ve been curious about what exactly goes into maintaining their celebrity status, these appearances are a good start.
As anyone who has watched a handful of episodes of KUWTK knows, maintaining their spot as social media’s favourite family requires a great deal of work – from filming Keeping Up with the Kardashians, to going on red carpet appearances and looking absolutely perfect for photo shoots.
But it all begins on day one, when they all begin filming season one of KUWTK. As soon as Kim Kardashian welcomed her first child, Saint West, she began filming the Keeping Up with the Kardashians pilot.
But before you go out and audition for Keeping Up with the Kardashians, I have a few suggestions for you:
First, stop following the Kardashians on Instagram.
Sure, you may be interested in Kim’s feed, but it’s not going to get you anywhere. The sisters started posting photos on social media years before Kylie and Kendall got their accounts, and while they did get massive followings, they became famous for more than their social media followings.
Second, don’t let the small roles in Kardashian films get you down. Ever wonder why Kendall, Kylie and Kourtney tend to get killed off in every movie that they make?
Well, while the sisters do get their own big acting roles, they almost always only get one or two
In our country, success as a public figure often goes hand-in-hand with being “troubled.” According to fashion designer Isaac Mizrahi, some people “really think that this is a business in which [they] should be involved, and that means having sex or doing drugs,” he told The Daily Beast.
This is why this lifestyle, this black-and-white life, this superficial, outdated lifestyle that favors social media notoriety over real success and notoriety, is so unattractive.
How can we have sex in public if it’s not legal? How can we be famous if it’s not our reality?
Some of my friends are famous in the blogosphere. They have almost half a million followers. Some of their posts can get hundreds of thousands of views. They’ve made it.
I’ll never forget the first time I was told by a friend: “Just do it. You’ll get more followers!” Then I took the leap. I grew my Instagram followers over the years until I amassed half a million followers on Instagram.
Some of those followers are friends. Some of my followers are fans. Some of them are haters. Some of them are subscribers. Some of them are professional photographers.
Some of them are actually my friends. They’re not celebrities, but they’ve just won a competition or a contest.
All I did was share interesting things from my life, a recipe or the best drag makeup tutorial I’ve ever seen, and tag a few people in it. If I get invited to an award show, it’s not because I was famous when I made the post in the first place.
This is not the on-the-street, confrontational kind of fame where no one cares how you got there, who you are or what you look like.
I am describing the kind of celebrity fame that comes with success as a producer and recognition as a business leader. While the Kardashians have never created an empire, they have generated a business that allows them to earn between $10,000,000 and $30,000,000 annually.
It is a nice work-life balance, and allows for very little, if any, attention from the paparazzi.
It is a level of fame that affords you a personal platform to build a world-class brand without the paparazzi or pesky fans, if you don’t want them.
But where would the fun be in that? ?
So, if you want to build your own empire:
These are all a few of the things that the Kardashians do. Kim uses her influence to build a community that allows people to tell their stories. In order to have impact and influence, you must offer something that cannot be recreated or replicated. The power is in the audience.