How much money does it cost to promote your music on Instagram? In this article, we’ll take a look at just how much money you can expect to spend when promoting your tunes on Instagram.
Note: How much you have to spend on promoting a post on Instagram will depend upon how many followers you have, how active you are on Instagram, and the number of posts that you make on the app every day. We will explore the most cost-effective approach to promotion, but bear in mind that the adage “you get what you pay for” applies.
We also advise that you try to use the most cost-effective approach that suits you, but you should always remain realistic with your spending. Otherwise, you may find that you end up overspending, and in doing so, you could struggle to get the exposure that you want.
In the remainder of this article, we will outline a range of payment options that you can use to promote your music on Instagram.
In order to better understand the nature of the charges you will incur, here’s a closer look at how Instagram makes their money.
1. Advertising fee per post
This is a fixed fee per post (meaning, the money is paid regardless of how many posts you make). The exact amount you will be charged depends on the following:
2. Your followers
Instagram counts the number of followers you have, and how frequently you use the app. Therefore, the more followers you have, and the more often you use the app, the more you will be charged.
3. Length of post
The longer your post is, the more likely you are to be charged. Instagram counts the number of words in the post, and it also counts the amount of images within the post.
Therefore, longer posts can increase your costs.
4. The engagement factor
Instagram counts the number of times your followers engage with your post, and the more times this happens, the more likely you are to be charged.
5. What you’re promoting
How you promote your post will affect the cost. For example, if you promote a post from your YouTube channel, the cost to Instagram will be lower than if you promote the same post from your Instagram account.
However, Instagram will not necessarily pay out on an Instagram post promoting a video.
6. An affiliate model
In some countries, Instagram will pay you for any followers you acquire through your Instagram post. Therefore, the higher your followers, the more money Instagram will pay you.
7. Exclusive access
Many paid music promotion campaigns include the option to receive access to an exclusive A&R session on a famous producer’s studio floor. This gives you an extra opportunity to promote your music, and potentially a boost in followers.
By partnering with well-known brands, you can receive brand exposure. Furthermore, you can ‘give back’ by promoting their brands to your followers in return.
For example, if you are a singer, and a brand wants you to be a spokesperson, you will be paid for your post, and the brand will promote your post to their followers in return.
9. Complimentary access to paid services
In some countries, Instagram will pay you for the additional followers you acquire through your Instagram posts.
However, it doesn’t pay out on an Instagram post that includes music promotion services in the description.
10. Paid content
In some countries, Instagram will pay you for the number of followers you acquire through your music promotion posts.
The payment will not be based on the amount of followers you acquire, and you won’t be compensated based on the number of likes.
While there are a lot of ways you can promote your music, there are also some things you have to do yourself.
For example, you can write, record, and promote your music yourself, or you can sign up with a label and promote your music through that label’s website.
When it comes to promoting your music directly, it’s up to you if you want to have a partnership with an independent label, or work with a label that is based outside of the country.
You can choose either option, and it will come down to the amount of money the label offers you. However, it’s likely you won’t be able to sign with any label that doesn’t work with independent artists.
If you don’t want to have a partnership with a label, and you don’t have any money to promote your music on your own, then it’s up to you to promote your music through YouTube, SoundCloud, or your personal social media.
You can achieve this either through buying a share of a channel, or by starting a channel yourself, which is less risky.