How Much Should You Charge For A Press Kit Design?

By Promo Panda Staff

Are you a PR professional who needs help with pricing your services?  In this article, we’ll look at how much you should charge for designing a press kit, including features such as your creative elements, media kits, and contact details.

Today’s press release is a different breed from the one given out before digital marketing and social media changed the way journalists write and distribute press releases.

It’s not that the old press releases were bad or lacking in content. The problem was that they were different for each newspaper.

They looked different and were distributed differently.

Unfortunately, this meant that journalists in other newspapers would be given press releases by the same PR agency and were, therefore, less likely to share them. And if they did, they would only share one or two of the press releases rather than having them in a range.

The result is that it was difficult for journalists to connect all the dots. It became a massive headache for PR companies.

So when the PR world was going through a huge transformation, PR professionals were expected to provide a range of press releases that would be consistent in design and format. This was important because it helped people know that you were taking care of many different press outlets.

Steps to writing a press kit design

Steps to writing a press kit design

Now that the old-style press releases are out, it’s time to think about what you will write. Your press release must contain the right information to capture the journalist’s interest.

It would help if you also worked out what you want them to do with the press release. Usually, the ideal response is a call or email.

However, if that’s not possible, this is what you need to include in your press release:

  • Media inquiries (How can I be of service? Where can I find more information?)
  • How can I help you? (Would you like more information about your products and services? Please contact us)
  • me an exclusive look at a special offer (To get in touch with us, you need to provide the details of a special offer that you are running. How do I get one?)
  • Where can I follow you? (If you provide a contact number, this can be a good sign that you are willing to be connected to the media. This allows them to follow up if there is a good story.)

Some of these elements may seem obvious, but they will make your press release more attractive. You could even add some questions at the end of your press release for the journalist to ask so that you can give them additional answers.

You should now be ready to start designing your press release.

Gather your content

Gather your content

To start, we recommend that you first think about what you’re going to include in your press release. We can’t emphasize this enough because what you include will greatly impact how journalists in your country and other countries will respond to your press release.

Are you going to write engagingly and entertainingly? Will you help them understand how your product or service will help them and how you can help them?

The style of your press release will also play a part. For example, do you want a formal, computer-generated press release, or do you want an engaging, hand-written press release?

Please find out how other journalists in your country or other countries have written their press releases. Take the ideas they use and then build on them.

Next, you need to know which news sites you can send your press release to. You can check out their contact details and journalists on DMP Magazine.

If there is an APN of journalists you can contact, that’s usually a great sign that the journalists are well respected.

We also recommend that you conduct a Google search for the journalists in your country. You can use Google search engine rank optimization (SEO) to find out where journalists in your country and other countries are typing the word you’re looking for.

You must send your press release to these reporters. You can get in touch with them directly.

  • Do some research on Twitter. Are they using the #FDI (#ForeignDirectInvestment) hashtag?
  • Are they tweeting about your country? Are they tweeting about your sector?
  • Do you think there is a press release from your country on their site?

Prepare your content

Prepare your content

When you’ve created your content, you need to create an outline of the press release. This will help you remember what information to include and how you want the journalists to read it.

To create your outline, think about how you want the journalists to go about writing their stories. For example, you might include a quote from your CEO and a call to action so that the journalists can fill out the form.

Send your press release to your journalist-ready template. Be sure to include a quote from your CEO, a link to your company website, and the online form.

We like to include a picture of your CEO too. It helps to make your press release look professional and more professional in general.

Send your press release to your journalist-ready template. Be sure to include a quote from your CEO, a link to your company website, and the online form.

Mailing and signing your press release

Once you have sent your press release, you can also include a letter or email to the journalist. This is to show that you have got their contact details to follow-up on your offer in the future.

You can even add some of the responses you’ve received from journalists on DMP Magazine. This will help the journalists see that you’re not just a one-off offer.

And, finally, you can sign your letter. This shows that you’re serious about your offer.

To make sure the media use your letter when writing their articles, you can use the following sign-on process:

  • Include a letter or email with your offer.
  • Include a picture of your CEO or your team, and of course, your contact details.
  • Include a ‘sign-on text. This tells the media that you’re in touch and that they can add your letter to their article. This text should be short and to the point.