Are you a PR company that is charging a client for a press kit? This article will discuss how to make a press kit for your client and how much to charge for it.
Press kit is basically a collection of all the media kits from different clients of your company.
It is a two-sided sheet that shows the press what they can expect to see in a PR campaign, what they can expect from your company, and what you can give them as per the campaign goals and objectives.
A press kit includes the information of the campaign and includes information of the client so that the press can have a complete picture of what the client is all about.
Another piece of advice I like to give clients is if they like a particular campaign, they should contact the agency they used and see if they would be willing to design the press kit. It is a very time-consuming task for a PR firm to do a press kit from scratch and create content that is useful to the clients.
It is better if your agency can help you create a press kit.
I have heard many times “I paid $1,000 for my first press kit”, “I paid $25, and I asked my PR agency to do a press kit for me”. In reality, there is no “approximate price” for a press kit.
Some clients are worth more than others, and the PR agency has to make sure that they charge an adequate amount for their services.
Let us say that you have more than 1000 clients, and you know that your client is worth $25, but you charge only $300 for a press kit. You must also have a solid marketing plan and know your client and their marketing plan to come up with a cost that is worth it.
I have heard many times that my press kit was $5. I don’t want to accept that; there is no need for a PR agency to charge an amount lower than what they are worth.
A press kit should be made according to the budget and skills of the PR agency. It’s no use charging $1,000 if they are not good at designing a press kit.
There are a lot of marketing strategies that PR agencies follow. All these strategies come at the cost of a press kit.
A press kit can cost between $25 and $1,000.
In some cases, I have had press kit costs around $400.
This cost depends on the skills of the designer and the content of the press kit. You don’t have to pay $400 to have the cheapest press kit.
A good-quality press kit is not costly at all. It is worth the money, and it is good for the brand image.
A press kit can make or break a brand or even a person’s reputation. PR is the art of communicating ideas.
A good press kit is not just a collection of logos; it is a marketing tool that enhances your client’s brand image in the market. A good PR can convert a cheap client into a big client, or vice versa.
If you are a press kit designer, you can charge a lot more than $400 if you know what you are doing. Some designers have a good sense of what clients need, and they charge more than the company they work for.
But that is not what you should strive for.
If you are working for a PR company, you can also charge a little more, but make sure that your charges are good enough to keep your client happy.
Whatever the cost, your press kit has a huge influence on the client’s branding. If a client has a press kit that is not of great quality and does not reflect the client’s image well, the client will feel uncomfortable about using your company.
You must also realize that a good press kit is an investment of money, time, and resources.
When planning for the press kit, the first thing you should do is go through your website and make sure that there is enough information there. Create a FAQ section and a FAQ page.
Create blog posts about your brand and articles that can be useful for your clients. After you create this page, you should see if there is any content that can be added to the press kit.
It should not take more than 2–3 hours.
You need to understand that a press kit should be a good representation of your company. It shouldn’t be a cheap and commercialized attempt.
For this reason, it should have enough copy for the client to go through it. If there is no compelling reason to use the press kit, it is a waste of resources.
You should pay special attention to the images that you are using on the press kit. Don’t use stock images from Google.
I mean, there are a lot of free stock images on Google that you can use. But it must be something that has to do with your industry.
Don’t use the pictures you saw on Twitter that can be used in a news article about your company. Remember to add the photographer’s name and any credits.
When designing the press kit, ensure that your client’s brand is visible in the image; the design should reflect the brand. You want to give the client a good impression of the PR company.
Make sure you are putting a short biography of the client on the brochure. Don’t just throw it in the brochure; you need to add value and keep it a nice read.
Making a press kit is an essential part of your marketing strategy. It gives the client an idea of who you are, the value of the brand, and your staff.
Do not rush to make the press kit. Take your time and have a good vision of how the press kit can help your company grow.
