If you have not heard of press kits yet, you probably will within the next few months. It is really a PR company’s press release (which most people call a PR company).
A press kit is a combination of several writing forms that a PR company will provide for you.
Creating your own press kit allows you to control exactly what goes into it. You can see all the words you want and make sure that you want to include everyone.
One of the main things about a press kit is that you can include the basic information about yourself that would release. All press releases contained a date when they were sent out, a statement of purpose, and a list of those who received the press release.
Most people do not have a lot of time to create a press kit. Therefore they will be looking for a professional press kit. In the time you do have, you want to make sure that you are using the best media.
That is where a press kit comes in.
Press kits are very much an effective marketing tool. If you create one, it will help you get into contact with people and promote your brand or a product.
Most importantly, creating your own press kit gives you control over what is said about you. It means that you will not have to answer awkward questions that may or may not be asked.
It also means that you can decide how and when your brand is mentioned.
Because most individuals do not have time to create a press kit, they will choose a press kit from someone that does have time. This is where professional press kits become so important.
They can get you into contact with people, and it can get your brand known to many people.
The first thing you will need to do is start researching the press kits available to you. When you are doing research, you will want to make sure that you find one that includes the basic information about you and a listing of who has already worked with them.
You will also want to look for one that has the information in the least amount of words, and that has all the contact details of those who may be interested in working with you. Once you have the information you are looking for, you will need to start putting it into a document.
This could be a press release, a letter, or just a few notes about your brand or a product. Once you have the content of what you want to put into your press kit, you will need to start creating your press kit.
Press kits are usually very involved and take quite a long time to complete. The main thing is that you start doing your research.
Once you have the content of what you want to put into your press kit, you will need to start creating it. Creating a press kit can be an expensive business, but it can also be very lucrative if you are doing it right.
The cost of the press kit will vary greatly, but in most cases, it will cost about $250. This can mean quite a lot of money if you are doing it all by yourself.
However, if you have a professional press kit created for you, the cost will be around $500.
Many in the PR industry are under the mistaken impression that a press kit is a useless marketing tool. The truth is that a press kit is a handy marketing tool.
In fact, a PR professional may spend months designing a press kit, which is why we want to discuss why it’s so important.
If you’re having difficulty creating a press kit, take a look at some of the PR professionals’ things on their websites. Some of these include:
- The overall design of their website
- How their website is organized
- Overview of their services
- Meetups they host
- Well-researched “how-to” articles on their website
- A very professional website that is easy to navigate
You’ll also notice that there are lots of links to useful content:
- Link to important press releases
- Link to additional content on their website
- Case studies on how they were used to help your clients
- A website where they can find contact information
- Logo, stationery, brochure, business cards, etc.
- Phone number
- An email address
Have you ever wondered why the most successful PR professionals have these things? Because they know how important a press kit is.
What are the costs of a press kit?
There are many different aspects of a press kit. The first thing to consider is the cost of what you’re buying.
You may choose to hire a PR professional to create the press kit for you. However, if you decide to make your own press kit, the cost will depend on the quality of the materials you choose.
As mentioned, many PR professionals have creative commons materials, which means you’ll pay a lower fee for the materials. However, if you’re creating a press kit for yourself, you’ll need to spend more money.
You can do the following to save money:
- Choose a professional press kit maker who offers customized service.
- Plan ahead. Plan to have a press kit done a month before you’re scheduled to speak at a conference.
- Create and promote your own press kit.
With that in mind, you should be prepared to make your press kit as good as possible. You don’t want to send an empty press kit to the media when you’re speaking at a conference.
You also want to choose a media outlet that will cover your presentation. Here’s a list of things you’ll want to put in your press kit:
- A detailed agenda
- Pictures of you speaking.
- Sponsor logos for your speech
- Some words of encouragement (a small quote or two)
- Spaces you’ll have available to answer questions.
- A list of any attendees who cannot be in the room
Perhaps most importantly, you’ll want to have a slide deck available with demos and audio or video recordings of your presentation. You don’t want to put in the time and energy to create a press kit if you don’t plan to put out a quality product.
However, don’t forget to plan for this:
- Create a demo and a talking points document.
- Review your media kit to see what you’re going to put in the press kit.