How Much Does it Cost to Promote a Post on Instagram?

By Promo Panda Staff

Promotion in the ocean

So how much does it cost to promote a post on instagram?

If you’re trying to convert a bunch of cold leads (i.e. random instagrammers) that have never heard of you, it can be a lot of money.

Something many businesses we’ve worked with notice that reaching hundreds of thousands of people is one thing. Convincing them to buy your product is something else entirely.

That’s why many businesses that aren’t necessarily in the digital marketing game themselves are requesting assistance from influencers who have been in the IG game for a while.

They can’t afford to pay the costs to promote pictures on Instagram effectively without professional assistance, whether in the form of an IG promotion agency or direct influencer marketing.

What does it cost to promote on IG?

For many businesses, it’s difficult to pinpoint exactly what kind of costs to expect when promoting a post on Instagram, because there are so many different factors that come into play.

You need to figure out your audience. What age range do you have in your social media audience? What kind of ad content will they be expecting?

How many likes do they have on posts and how many shares? You need to figure out your goals for Instagram marketing and determine the best way to achieve them.

You need to pay attention to what your competitors are doing. You need to compare what their followers have liked and shared, as well as what posts they’ve made in order to determine if they’re doing it correctly.

What does it cost to promote on IG?

Determine a budget

To be clear:

You can spend $50 on Instagram post promotion, or $5,000,000 on Instagram post promotion.

With any form of advertising, you can spend a lot or a little.

Cost then, by itself, isn’t the thing to put too much consideration towards.

You need to figure out what your own budget is and how you can feasibly get that budget to go towards Instagram.

Because even if you spend all the money in the world, unless you have a way of tracking your data and analyzing your ad spend, you won’t be likely to get a good return on your investment.

Ways to streamline your Instagram advertising

There are a lot of free options to find influencers on Instagram, but if you’re looking to grow your social media following and spend as little money as possible on the process, you can learn a lot from a company like Brandify.


A huge benefit of using a platform like Brandify is you can compare the cost to your budget, compared to other users who are like you who are in your niche. If you compare your budget to what your competitor’s budget is, you’ll see the difference.

Brandify will actually compare you with others that have similar demographics as you, so you can see the difference in how much you can spend, compared to how much you should spend.

Once you’ve figured out how much it costs to post on Instagram, you need to look at your objectives and decide which approach is best for your business.

Other tactics to maximize your IG promotion ROI

You can either post on Instagram all the time to reach your audience and have them interact with your posts, or you can post a little bit of a different tactic for your audience and have them interact with your posts.

You can actually target specific locations in a city and mention how much it costs to get your car fixed in that location. You can also try to target a geographical area of your city and list the cheapest parts of the city to live in, and the cheapest restaurants to eat at, and even the cheapest rentals in the area.

You can have an influencer add your business to their Instagram post, and then give them your discount code in exchange for the post. It’s all about adjusting to the audience, figuring out what works best for your business, and finding the most affordable option.

There are times when it’s a must-do thing for your business, and other times when it’s something that you can hold off on. There are plenty of ways to promote your social media presence, but the most effective ones always involve working with influencers to get their names out there.