How Much Do Agencies Charge For Social Media Management

By Tiara

As seen with other areas of business, agency pricing varies greatly depending on what services are included in their price. Unfortunately, social media is no different! Some agencies include all-inclusive packages that seem too expensive, while others will cost you more per hour than having them handle only certain aspects of social media management.

In this article, I will talk about some potential costs involved in social media management for businesses. We will also look at how to reduce these costs if you’re already using an agency for your account!

I will be talking mostly about paid accounts here, but there are some free alternatives that can be just as effective when looking to streamline your social presence. If you would like to learn more about those, feel free to check out our article here!

What services do most agency social media managers offer?

The first thing many social media experts charge for is a login credential or two so they can access your account. This includes credentials to Facebook, Twitter, Instagram, and any other sites such as Snapchat that you may have limited access to. They may also need access to your email so they can update your profile information and send messages via your device.

Other things they might manage are posting tasks (making sure nothing gets lost during a break!), live streams, advertisements, and even internal messaging systems.

Fees differ based on agency

how much do agencies charge for social media management

There is no standard price for social media management, nor are there regulations or laws that dictate how much an agency can charge per month. It depends on what services they offer, how many people their service covers, and your budget.

Some agencies will also add additional fees such as to cover their headquarters costs or markup for being an experienced firm.

However, we were able to find some general guidelines. The average cost of a monthly social media management plan is around $1,000-2,000 per year. This includes coverage through all major platforms like Facebook, Instagram, Twitter, Pinterest, YouTube, and more.

Cost depends on the agency

how much do agencies charge for social media management

Social media management is an ever-evolving field that requires different levels of expertise depending on the size of your business and brand.

Agencies offer many social media management services, so what costs are included in their fees? The price you’ll pay really varies depending on what kind of service they offer and how much time their experts need to devote to your account.

Some agencies focus more on developing relationships with key players on various platforms than creating and editing content. This is called engagement marketing. Others help manage accounts by offering tools such as Facebook, Twitter, or YouTube.

This article will talk about five common types of social media management and what each one cost. You can use this information to determine if an agency is worth the money for you and evaluate whether these are things they already do or should be offered.

Sample social media management contracts

how much do agencies charge for social media management

This is not going to be a cheap service! Most agencies that offer this as part of their services will include a monthly or yearly fee depending on how many followers you have and what kind of updates you’ll need them to make.

They may also ask to log into your accounts at regular intervals to ensure everything is running smoothly. For some, this can amount to up to an hour every day!

That’s why it is important to find someone that doesn’t overcharge for their services. You want to be sure they are doing a good job so that you don’t end up paying more later because they left something out or took too long.

What is social media advertising?

how much do agencies charge for social media management

When your business has a Facebook, Twitter, or Instagram account, it needs to advertise on these platforms to reach new customers. This is called social media marketing.

Most businesses will spend money on traditional advertisements like television ads, billboards, or magazines that are spread through paid advertising channels.

But what if we told you there was an easy way to create a more efficient advertising channel? One that does not cost much money to use?

That would be social media! By creating accounts on sites such as YouTube, Pinterest, and Snapchat, you can promote your business and increase exposure while spending very little money.

There are some things you need to know about social media advertising though. The first is how expensive it can be.

Second, only large corporations have in-house social media specialists so most people hire outside vendors to help them manage their accounts.

Identify your audience

how much do agencies charge for social media management

As mentioned before, social media management is mostly focused on keeping people like yourself engaged with the various social platforms. This includes posting content, responding to comments, and monitoring conversations to determine if there are any potential opportunities or collaborations.

Agencies typically start off by doing some research into you as an individual or business so they can better understand who you are and what you hope to achieve. They may also do market analysis to see how popular certain social sites are in your field and which ones offer the best possible tools and features.

From there, the agency will pick one of the most important parts of social media management: engagement! They will figure out the timing and strategies for engaging with your followers to promote your brand and grow your online community.

Overall, agencies usually agree to be around $100 per month for this service. It depends on the size of your company and whether or not you have your own internal team that works directly with them.

Create a marketing plan

how much do agencies charge for social media management

As mentioned earlier, social media management is mostly focused on keeping an eye on all of your accounts, posting content to various platforms, responding to comments and messages, and promoting them where appropriate.

Some people may refer to this as engagement marketing or promotional blogging, but it goes much deeper than that!

When you manage someone’s account, they usually give you their login info and tell you what kind of posts they want to publish, but beyond that it’s up to you to come up with creative ideas and promote them how you would like to be promoted.

This isn’t always easy because sometimes there aren’t very good resources available, but don’t let that stop you! You can make your own or find ones online and edit them if needed.

There are even some free tools you can use to get started such as Buffer which allows you to schedule tweets, Facebook postings, and other things at times best suited to when most people uses those services so that you get the exposure you desire without too much cost.