A growing number of businesses have their own social media accounts to interact with their followers, supporters, and customers. Some manage them in-house, while others hire outside vendors or services to do it for them. It all depends on your budget as well as what kind of results you want to get from your social media marketing strategies.
There are many types of people who handle social media for companies, so which one is right for you will depend on the success you desire. This article will talk about some of the more common positions that social media managers hold at large corporations, how effective they are, and whether or not it’s worth investing in this position if you don’t plan to stay within the company longer than two years.
Internal social media management typically comes with several perks. These include having access to very advanced software, professional grade equipment, and constant support. Unfortunately, internal employees may also become bored of the job due to its nature.
External social media management positions offer much less direct supervision, but they seem to satisfy most employers looking to distance themselves from the online chatter. External social media professionals usually work under contract, so there are no legal obligations other than making sure everything goes according to plan.
As mentioned before, your business does not need to have an account on every social media site. This is like having a restaurant that serves hamburgers and hot dogs — you would be very expensive!
Instead, pick one or two sites at which your business will actively use. These can be used for advertising, creating conversations, sharing content, etc.
Make sure to include this in your job description for each position in the company (CEO, marketing manager, community coordinator, etc.). Never put out fake accounts with no presence; people may discover them and become suspicious.
Also make sure to update your jobs frequently so people do not question your status.
As mentioned before, social media management is not a one-and-done thing. You will need to consistently monitor your accounts, update profiles, respond to comments, messages, and requests, and create engaging content for others to enjoy.
As you begin to manage other people’s accounts, there are certain things that can become annoying or frustrating. For example, some users may take longer than expected to log in after changing their password. Or maybe they left for a few days and when they return, they find that their account has been locked due to an inactive status.
These types of situations are frustrating because you wanted to work on improving their account but you were blocked by something outside of your control. This can easily turn into a negative experience that affects your business relationships.
That is why it is important to be aware of how to handle such issues gracefully. Make sure to remain calm and neutral while addressing the issue at hand. If necessary, refer to our tips on how to best handle lockouts.
Another thing to watch out for is if someone claims to have done something wrong, see if they include anything related to policy violations or illegal activities. It is better to identify these problems early instead of waiting until you discover a bigger problem.
As mentioned before, social media management is very diverse and can be tricky at times. There are many different aspects of this field that require various levels of expertise and specialization.
In fact, some professionals refer to themselves as “social media consultants” instead of just having a formal title like manager or consultant. This is because there are so many areas within social media management that it can easily fall under!
As such, it is important for business owners to recognize their strengths and hone them in order to help others grow with these tools.
By being aware of the types of platforms you already use for marketing, you will begin to brainstorm ways to connect with other people on this system. For example, if you are good at writing, start a blog and manage its content! If you are excellent at photography, create an account on Instagram and take pictures!
This way you can continue developing your skills while helping others learn how to do the same.
As mentioned before, staying in control of your social media accounts is a struggle at times. There are so many apps, features, and tools that people create for others to use, grow, or take over.
It can feel like a constant battle to keep up with all of them and maintain control of your account.
But there is an easy solution!
By linking your client’s account to yours, you gain access to all of their settings, features, and capabilities, while also keeping control of your own account.
This way you don’t have to worry about someone else tweaking the settings or taking over the profile. You can instead focus on other things such as finding new opportunities for business or marketing strategies.
And for your client, they get the chance to work on things alone without having to ask permission from another person or organization. It becomes more convenient than ever to manage their online presence.
As mentioned before, staying in control as a manager is one of the biggest challenges that social media users face. People constantly send you messages or ask questions about things that can range from product reviews to complaints.
You should always be aware of what others are saying about your company and make sure to respond directly to their comments or inquiries. This way, you keep control over the conversation, show off Your Brand, and demonstrate that You Care!
By using the appropriate tone and content, you also help convey how Professional You Are which is a great way to boost your image and self-confidence.
If you’re ever not able to reply due to time constraints, you can usually create an appointment on Facebook or LinkedIn to correspond with the person later. This helps preserve the relationship while still showing effort to take care of business.
As we have discussed, staying in control of your online presence is an ever-evolving process that requires constant work and effort to be successful.
Running a business through social media channels doesn’t end when the computer screen goes dark at night or you go offline for a few days. You still need to check your accounts regularly, make sure people are looking at your pages, respond to comments and messages, and keep engaging with others to ensure their attention remains on you!
Your tone, style, and content matter, so making changes to any of these can help you feel more in control.
On the other hand, if you are reading this article then chances are something isn’t working and you don’t feel like you’re running down all the right tracks. This could be due to poor communication, lack of engagement, or just plain boredom.
Finding out what isn’t working takes time, but it will give you some insights into how you can fix things.
One of the most important things you can do as a social media manager is encourage your followers to actively use social networking sites for your company or brand.
You would want them to follow you on Twitter, connect with you on Facebook, and visit your website, but there’s more you can do!
They should create accounts at other sites as well so they can expand their network even more. This is an effective way to gain exposure and reach new people every day!
By adding these extra steps into your social marketing strategy, you will be giving your career (and personal life!) some much needed momentum.
A social media manager is someone who helps you manage all of your various accounts on the different social networking sites like Facebook, Twitter, YouTube, and LinkedIn. They can create an account for you so that you don’t have to use yours, they can update your profile and cover photos, and they can even do some marketing work for you by creating posts for you and/or responding to comments and messages.
In fact, one of the most important things that a social media manager will do is respond to comments and messages! This takes away some of the responsibility from you because they are already trained in how to do this. They may also need to talk you into doing something you want to avoid like commenting on Instagram about how much you hate your job or posting pictures of yourself drinking expensive wine while dressed up as if you were celebrating your new career.
I know it sounds funny but social media managers really ARE professionals at responding to other people’s comments and messages. This is very valuable skill that many people lack.