Want to manage your digital reputation? This article will discuss how to manage your digital reputation and why your online presence matters.
Over the last few years, digital reputation management has become a marketing buzzword. With social media accounts, digital footprints, and online endorsements, it is easy for people to see if you are reputable.
Although your digital footprint is private, what people do with it can make you or break you.
In the traditional marketing field, reputation management usually happened behind the scenes. People put together a list of information they would include on a resume, and they didn’t share it with employers or recruiters.
The idea behind it is that it allows recruiters to evaluate candidates based on their relevant skills and experience. But how do you maintain your online reputation?
The digital footprint is the sum of all of the digital services you do with your accounts. The problem is that it doesn’t stop there.
Just because your social media account is public doesn’t mean it is a complete reflection of your personality. Your digital footprint is your blog, social media, and digital presence in your online marketing presence.
It can be not easy to manage the digital footprint because you must consider that people are always searching the Internet.
Here are some tips to help you manage your online reputation.
A digital footprint is a reflection of your personality and online personality. What do you want people to think of when they Google you?
You need to identify your stakeholders. This is going to be a group of people who will be involved in your online reputation.
It can be a mentor, a business partner, a friend, your family, or another colleague. Figure out who they are and then take the time to nurture and build relationships with them.
This also allows you to build a personal brand in an industry or a domain that you enjoy. Not everyone has time to build their own digital footprint.
But by cultivating relationships with people in the industry, you have a built-in network. Your business partner is more likely to help you market your product or service to your target audience, and your family members are more likely to recommend your products to their peers.
It would help if you found people who will advise you and ask you for feedback about your products or service.
The question that should be asked is, “What will make someone trust you?”
A digital footprint should inspire trust. That means:
Know what you’re talking about.
- If you are a chef, post a picture of a finished dish.
- If you are a financial adviser, post pictures of the financial plans you put together for your clients.
- If you are a photographer, post pictures of your friends.
Authenticity. You are writing for people who know you, know what you are writing about, and will be able to evaluate what you have to say.
As much as you can, be open and transparent.
An audience appreciates honesty, and once they see that in your brand, you will surely find people who will enjoy your content and share it with others.
So who are your digital stakeholders? How can you inspire trust with these people?
Every good digital reputation management strategy starts with awareness. Knowing who you are, what you have to offer, what other people are saying about you, and being willing to talk about your company and your career.
There are many ways to become more aware of what people are saying about you online, such as:
- Peruse online profiles and social media feeds.
- Be on top of news about your industry, both inside and outside of your industry.
- Check reviews of your services or products online.
- Look at your reputation scores.
- Think about what you are saying on social media, blogs, and websites.
You should also be aware of what your online reputation looks like across all the digital services you do. The digital footprint consists of:
- Your own online presence. Is it positive? Negative? Is it accurate? What is out there about you?
- Your relationships. Are you open and honest?
- Your branding. What is your website, social media page, and website content saying about you?
- Your reputation. Your professional associations and employer brand are also key parts of your digital reputation. What are the skills and talents you bring to your company or employer?
Make sure your digital footprint starts with you.
The online reputation you have is a direct reflection of your reputation as a professional or a person. What you do or say online is going to impact your reputation.
Be proactive about the messages you send about yourself and your company.