The Kardashian family is one of the biggest in the world! They have their own app, merchandise collection, and almost every individual has at least one thing connected to them or made by them. A lot of this success comes down to how they use social media to spread their brand and influence others to believe in what they have to offer.
The term “Kardashian” was first used back in 2002 when TV show producer Robert Haring started referring to his daughter Kylie as such due to her beautiful face. He then extended it to include his other children and the name stuck! Since then, the word has been trademarked and rebranded many times depending on which member of the family is involved with at any given time.
Today, the word "kardashian" simply means "having or exhibiting qualities of someone/something having large amounts of wealth." That sounds pretty fitting for a family that has always marketed themselves as wealthy! It also implies that they are inheriting more money from elsewhere so people assume they already have enough on their own.
We will discuss some reasons why the Kardashians became famous and continue to stay popular today. This article will focus mostly on the lifestyle the K-Team promotes and the way they market themselves via social media and appearances.
Before there was a famous fashion line or TV show, there were conversations about the Kardashians. They made their first appearance in 2005 when Robert and Caitlyn Jenner introduced themselves as Caitlin and Kris to E! News. At this time, they only had one known feature- Kourtney Kardashian.
Since then, the media has constantly exposed and discussed the lives of the Kardashian family members. These include talk shows like Keeping Up with the Kardashians and various features such as magazine covers and interviews.
The Kardashian name is now recognized worldwide and the family makes close to $100 million per year just from royalties and product endorsements.
Running through all these stories are themes that connect the family together. These themes include overproduction, sexualization, and materialism. All of these contribute to how the public perceives the Kardashians and what kind of messages they give off to others.
After filming her first episode of Khloe and Lamar in August 2017, Kim left to focus on other projects. While she was away, Kendall and Kylie launched their own fashion lines!
It seems like every Kardashian has a career these days. Besides being famous for being rich and having large followings on social media, the family is known for launching various businesses including clothing lines, makeup products, and even TV shows.
Kim started her business empire with an app called My Best Balance that teaches you about vitamins and minerals. Then she expanded it into a mobile fitness tracking app called KnoBfit.
Next, she created a line of beauty products under the name Kolor and then later rebranded it as KYLOIE. Since then, she has released several more product lines such as TrueBeauty and Maxi Glam!
The youngest member of the clan, Kylie, designed her very own lip color last year! Her new brand is Kyloé and it comes in liquid form only! It’s still popular enough to be sold at Sephora and Amazon.
While some people may think all of these brands are self-promotional tools used to increase sales, they actually help promote health and wellness! Each product contains natural ingredients so there are no harmful chemicals.
Some of them also contain antioxidants which have been shown to boost your skin’s radiance and protect against oxidative stressors (like pollution or excess oxygen).
Before there was a “Kim” or a “Kourtney,” there were just Kendall and Kylie. Then came Khloe, and then Rob! Kim got her start as an in-house make up artist for TV shows like All About Us and Life With Ricky before she launched into paid appearances and fashion lines.
Her best friend is money, so it's no surprise that she now has her own line of beauty products, which are marketed with flashy graphics and personal touches. Her company is called Khaliji Beauty and its products include eye makeup trays, blush palettes, and concealers and foundations.
She also released a cookbook titled Kitchy Kitchen in 2017, which features recipes that focus on healthful foods. You may have seen some of her food looks (or recipes) online or on television!
In addition to all of these ventures, the Kardashian-Jenner clan owns their very own sports team — the North American Varsity Soccer (NAVS) Champs! They play in the United States Adult Soccer Association league and win almost every match they compete in. They even made it to the championship game once while filming Keeping Up With the Kardashians season 10!
The team itself seems to grow closer together as time goes on, making them work as a unit. This helps them form strong bonds that contribute to their success as individuals and a group.
The Kardashian family is one of the highest-profile celebrity clans in America. Starting with only two members, Kris Jenner and Robert Kardashian, their success now includes TV shows, fashion lines, and beyond.
The first step to becoming famous as part of the Kardashian clan was for Kendall, Kylie, and Kim to launch their own beauty products. In 2010, they launched the KKW Beauty brand, which included lipsticks, eye shadows, and blush products.
Since then, other members have also released their own products, such as Caitlyn’s self-branded skincare and makeup products back in 2015. While not as well known as theirs, these products are still popular today!
These brands are not just limited to cosmetics either. For example, Khloé has her own fragrance that she releases every year during October, which is called “Aqua”. And last but certainly not least, Scott debuted his new hair care product this past May at an event celebrating Mother’s Day. It received rave reviews from both media and customers alike.
This article will talk more about how the Kardashians became famous and some of their less obvious secrets to staying popular.
After filming her first season of Keeping Up with The Kardashians in 2009, Kim Kardashian went on to launch her own jewelry collection and then a fashion line under her brand Kolor. In 2014 she launched an additional website for the company which now features t-shirts, sweatshirts and hats.
The fashion lines are not just limited to Kardashian designs either; other brands such as Puma and Nike have made it into merchandise. Many people recognize them from their matching sets or t-shirt covers they designed themselves!
In fact, some of these products are so popular that they have sold out multiple times over.
Before there was The Kardashian Kollection, there were two products. One was an eye makeup set that had you picking your color and depth of concealer or contour product for your face. The other was their signature scent, which is now sold all over the world!
The duo launched this fragrance in 2007 as K-Beauty, a term used to describe high quality skincare and beauty products made with natural ingredients. This includes not only things like oils but also vitamins and minerals that help improve skin health and regulate dryness.
They called it Aka deodorant because the main ingredient is aloe, which has antimicrobial and anti-irritation properties. You can just spread some under your armpit or anywhere else you have frequent wet spots such as from exercise or bath time.
Their first collection included six scents, and they are still selling them today. Some people say these smells are strong and sometimes difficult to get past, but most tout how pleasant they are to wear.
Many credit the success of the brand to having lots of exposure through media, so making a business out of looking beautiful is definitely a factor. But the true secret weapon behind the company’s growth is social media.
Before Instagram, before YouTube, there was no way anyone could reach even close to what the Khans have achieved. By posting pictures and videos frequently, they built up an ever-growing audience who keeps coming back for more.
The Kardashian family did not always have an international reputation. Before their current, very popular status, they were just another rich famiy of people with big mouths.
Kim was raised in Chicago, her father is a dentist and she has two sisters who are both married with children. Kendall and Kylie met at Stanford University where they became close friends.
Khloe was also raised in Southern California, she attended Palomar College before transferring to UCLA. She is the second youngest member of the family after Kim’s younger sister Chrystee.
It wasn’t until 2007 when Khloe made her first appearance as the self-proclaimed “blonder, richer, higher class” daughter that everyone got interested.
She appeared on the TV show Kris Jenner Keels What Up! along with her mother and older sister. Since then, she has starred in several more shows including Keeping up With the Kardashians which premiered back in 2009.
The show follows her and the rest of the family as they deal with all sorts of issues such as money problems, broken marriages and kids moving out. But beyond those stories, there is never a shortage of cameras catching some sort of scandal or confrontation.
Before she was famous, Kim Kardashian had to struggle with money quite a bit. Even though she has her own clothing collection and perfume lines, she still makes do by donating or buying products at steep discounts. But now that she is well-known, she can make more money off of your spending habits!
Kim launched her first self-branded product in 2010 — K-Beauty (or Korean beauty) skin care products. Since then, she has expanded it into other brands such as Anodyne Aesthetics and The Refinery Hotel & Spa.
She even designed her very own makeup line called Kylie Cosmetics in 2016! These are not cheap lookalike products, they are actually manufactured in Korea and imported directly here in America. Many people have praised them for their quality and consistency.
Many celebrities have done their make up using either these brands or adapted versions of theirs! This helps contribute to the success of each company.
