In the pre-internet, pre-big data, pre-machine learning days, the branding of a business was limited to one aspect – whether or not it had a product or service.
This has certainly changed since the world’s most successful brands were first established. The Internet provides an unfettered platform for brands to come and go as they please, and international brands have a number of different ways of making their names known.
Over the last couple of years, brands from all over the world have flooded into the local markets of countries they are not native to, offering various products and services that are of interest to the local market. And, in some cases, these new brands have already become huge. Here are the top five international product and promotion strategies for startups:
That’s why our experts at Promo Panda have listed the top five international product and promotion strategies that all marketers should be aware of if they are to improve sales performance in local markets.
1. Build brand awareness in local markets
If your product or service is successful and profitable in your home market, you should export to new countries. It’s even more important that you learn how to promote your product, sell your products and collect the money due to you. And it’s even more important that you use local marketing strategies to improve the customer experience.
Buyers are more influenced by local marketing strategies when they are already familiar with the brand, rather than when they’ve never heard about it.
Therefore, if you already have a strong brand awareness, you need to market your product or service to new countries as if you’re starting a brand new business.
Start with the countries where the brand is strongest and make sure to add more countries in the short term.
Cultivate the product or service in its local markets
If your business sells a well-known product, you can create intense customer awareness through branded samples and promotional events. You could also be innovative and combine the product with an attractive local experience for your consumers to achieve a memorable experience.
Boost brand awareness among the local population through the use of both traditional and social media: for example, you could use social media to share stories about your products and to create a network of the most passionate customers.
Distribute your product in more countries by internationalizing your distribution network: In the future, it will become a question of how we distribute our products, how we market our products, and how we service our customers. The future will always be a question of distribution.
2. Increase your SEO
Every website owner is desperate to be able to boost their ranking in Google as the most searched result on any search engine. But there are so many ways to do this.
Your website must have fresh content with updated content for better rankings.
Here are ways to optimize your website to increase your ranking:
To get a fresh ranking in Google you must stay relevant and continuously update your content. Make sure you are posting at least a couple of times a week.
Use Google analytics to have real-time updates of your site.
Get organic coverage about your work
By using a PR company you can reach out to the media and get them to spread the word about your brand.
Our company is an online PR company that helps manage your reputation and at the same time provides excellent SEO benefits for businesses.
3. Google Shopping and Shopzilla
Google Shopping is an extremely simple way to make your brand known to the people. When Google recommends a product or offers you a direct link to a store where you can buy it, you gain instant recognition in the market.
You can set up your product page and label it “Advantage Delivery” so that when a potential customer searches for a product, your page is the first thing that pops up.
The Shopzilla website is one of the most visited sites in Nigeria. Shopzilla helps you sell products and items through their e-commerce website.
This feature gives your brand a competitive edge. For example, a local tire company recently started selling wheel alignment on Shopzilla and as a result they got three times as many orders as they had before.
This happened because the company invested in adding some extra marketing efforts to increase awareness of their brand on Shopzilla.
5. Social Media
Facebook has become the most popular social network in the world, with over a billion users.
According to a McKinsey study, 40 percent of the Nigerian population is active on Facebook. These numbers are expected to increase with time.
Another Facebook feature that brands are using is Promoted Posts, which allow brands to use paid adverts to gain recognition.
Twitter has grown into one of the world’s most popular social networks. It is increasingly being used as a marketing tool to get new followers and drive traffic to your website.
Using Twitter effectively can give your brand instant recognition. For example, Chinese brand WeLoop had a successful marketing campaign on Twitter, where they managed to use their followers and momentum to raise 1.5 million Euros on the platform.
Reddit is an enormous website that is used by millions of people around the world. The social news and community site is an incredibly valuable marketing resource for startups.
Redditors will share what they are interested in, and your brand could be one of those things. The link in the Reddit comment section will automatically drive traffic to your