The standard timeline for any campaign is 30 days per placement in your campaign.
For example, if your campaign consists of 2 Interviews and 1 Feature (3 placements total), you’re looking at a 90-day timeline (30 days time X 3 placements = 90 days). Campaigns with shorter-than-standard timelines are called prioritized campaigns. When you prioritize a campaign, a couple of things happen:
In order to meet a prioritized campaign’s deadline, you’ll be required to answer questionnaires within 48 hours of receiving them.
However, if you have a lot of time available (or you just want to space out the publishing of your placements over time), you can move the slider to the right to extend your campaign timeline and receive a discount.
You can see the discount percentage and total campaign fee change in real-time as you drag the slider!
At Promo Panda, we tend to focus on general editorial publications.
It's possible that we'll find an opportunity with a publication focused on fashion design, but we've found that when it comes to demonstrating extraordinary ability, even general interest publications can be quite effective so long as the content thoroughly discusses your achievements and skills in detail.
Our clients have historically been very successful, even when placed in publications outside of their particular industry.
An example that illustrates this is when we placed the general manager of a Michelin-starred restaurant in a business publication.
The article discussed managerial tips (from our client, a hospitality expert) that technology executives could use when running their companies.
The result was a great article that effectively demonstrated the client's extraordinary ability – his EB-1A application was later accepted.