This article will discuss examples of good publicity. For a complete definition of publicity, see good publicity.
Rarely, a company succeeds overnight. Usually, it takes time and a lot of hard work to grow your brand.
However, it is equally important to create a buzz about your brand in a short time and when the time is right.
One of the companies that has made it big without much publicity is Dell. When Dell started, they made a lot of noise because they would revolutionize the industry by introducing a consumer to PCs.
They offered lots of opportunities to become early adopters of computers. This reputation of Dell generated a lot of publicity, allowing them to become the leading PC company in the world.
Another company that excelled in social networking is Dell. Dell's social networking strategy is essentially focused on following the keywords (e.g., Dell, Dell XPS, Dell Inspiron) while building relationships with customers. As a result, Dell's social networking strategy does work.
What motivates companies to use PR is that it pays off. Even a small amount of publicity can add a lot of money to your bottom line.
Even a single mention of your company can sell a lot of products, which, in turn, can help increase your profitability.
PR is a form of advertising. Therefore, this helps companies get their names out there to customers who can potentially become future customers.
It is a widely known fact that Google is the most powerful search engine. To compete in the search market, companies have to use PR to drive traffic to their website.
In the long term, it may not make sense to buy Google Ads, but it is a smart move to leverage the power of Google to get free traffic to your website.
"Every dot point of a community has its own brand. If the logo is yours, people know you. Otherwise, they are left guessing.
To be successful, a public relations person must follow your pulse and answer your questions. The PR should always be for the company rather than about the company."
When a product is introduced, there is a high chance it may or may not sell. But, if a product generates a lot of attention through publicity, you can expect a positive response to it. If your publicity campaign does not sell many products, it can still hurt your reputation, but it can also bring on significant loss.
However, a negative publicity campaign could affect a brand adversely.
It's important to remember that in most cases, public relations is about having an open and honest relationship with the press and building a relationship. It is about exchanging ideas and experiences for the betterment of your company and its customers.
As a result, PR can be a valuable tool that can help you maintain your competitive edge.
In most cases, PR also pays off because it helps a company create partnerships with other businesses.
Due to it being compared with advertising, PR is maybe the least understood of all marketing tools. The basis of PR includes using intermediaries to communicate with your audience and influence them.
Those intermediaries may be industry spokespersons, stock analysts, investors, trendsetters, industry analysts, customers, employees, and even the electronic and print media. Typically, your business has very little control over those influencers or intermediaries, which will make public relations so difficult.
"I'm always surprised at how many companies still get that media is the best asset they have in terms of marketing. I'm not a journalist, but I can tell you that if I were, I would push for much more honest coverage and a lot less sensationalism."
- Bill Cunningham, Los Angeles Times.
At the end of the day, a company has to try and know that PR can work for them. However, the key to making it work iestablishingsh a relationship with the media anusingse the power to help you reach a wider audience.
If you can do this, you can have a great PR campaign. If not, PR is just something to put on the back burner and wait for the next big thing.
Your public relations communications with influencers do not always need to be about your business. Offering accessibility to your consumers for the influencer to see how they're solving issues using your organization's services and products is vital for offering more data.
Absolutely, the influencer understands that you will not give him an unhappy consumer, yet he isn't likely to gain access without your assistance. Plus, he'll have the chance to speak with your customer about your competitors and see what they're doing more broadly than only your business.
It is a time-consuming and labor-intensive effort. It'll mean opportunistically thinking and evaluating 'what is news worthy' concerning your business with a keen eye. If your business can do this, PR may help it look more influential, bigger, and more important than it may otherwise be.