Difference Between Small and Large Business Marketing

By Tiara Ogabang

Want to learn about the difference between big and small businesses? You’re in the right place!

A business's size can be measured by the number of employees who work for it or total sales within a defined period. Still, no specific line exists that separates a big business from a small business.

However, the U.S. Small Business Administration, for its purposes, does not consider a business with more than 500 employees or $7 million in total annual receipts to be a small business.

Small businesses

As a small business, the first step is to hone in on who your customers are and what they want. That's where your sales and marketing teams can come into play.

Take, for example, a small manufacturing company that produces high-end shoes. First, the sales team will market to its existing clientele.

The sales team needs to identify those interested in the high-end footwear brand and get them to order more. The marketing team can target a different group of people that are either potential customers or people interested in purchasing shoes.

Following that, the marketing team can implement a consistent messaging campaign to be carried out through advertising or marketing. The brand will likely continue to refine the message based on the latest consumer preferences, and they will find the most appropriate channels to share that information with the public.

Adopting a mass-market strategy can lead to a successful business, but you must think outside the box to make that happen. Small businesses often struggle to focus on marketing strategies that can bring in a decent amount of sales, so they have little use for a marketing team.

Large businesses

Large businesses

On the other hand, if you own a large-scale manufacturing company, your marketing team needs to understand the latest trends in the industry and the competition. That means that your marketing team needs to focus on the latest industry news and trends.

To support these marketing efforts, your sales team will need to be capable of supporting such changes and being able to provide solutions to potential customers.

If you are struggling to figure out how to manage both aspects of your business, you might be out of luck. Fortunately, it is easier than ever to provide a solution that enables you to have a small team of sales and marketing pros working on a single team.

What you should do

Remember when you are putting together your marketing plan to make sure to cover all of your bases. Don't get distracted by shiny new objects.

You need to know what marketing methods will work for you in the long run. Just because a few things in your marketing plan seem very lucrative right now doesn't mean that you need to follow through with them all.

Always be careful.

Stick to traditional media outlets when you have an event or a product that you want to market. As simple as it seems, search engine optimisation can be an excellent way to put a lot of dollars back into your marketing budget.

It's better to get the exposure your brand deserves via the traditional media.

Create marketing strategies that address customers' immediate concerns

Create marketing strategies that address customers’ immediate concerns

If a customer is looking for information on a product, the first place they'll check is your website. If you're not there, they'll check with a friend or a competitor.

Unless you have a compelling reason to ignore this crucial information, create a short, detailed, written explanation on your site, and place it prominently on your home page.

If you've decided to take the plunge and start a website, you might be interested in considering a domain name that is special or unique. Not only will this increase your search engine ranking, but it will allow for higher sales because search engine crawlers are more likely to land on a domain that is unique and has additional keywords for the product you're selling.

Frequent updates are a strong marketing tool

The more regularly you update your website, the more visitors you will receive.

This will allow you to tell your visitors about new items that you have, new specials that you have, or even new ways that your business can serve their needs.

Ask if your website can be included on sites such as Yahoo, Google Maps and Yahoo Weather. It's important to allow your website to be found so that more people can learn about your product.

It's also important to show up on local searches since some customers will drive to your store if they search for your store.

If your content isn't easily shared on Facebook or other social media sites, you miss out on a lot of potential customers. Your content may not be updated often enough for consumers to share it on social media or even visit your website, so make sure to find a way to add share buttons on all the pages of your site.

Customers are always looking for new content

Customers are always looking for new content

This means that you need to be updating your site regularly. You can keep the traffic coming to your site by periodically adding new, informative articles and answering questions on forums.

Write guest blogs and help your readers understand your company better by answering their questions.

As you read at the beginning of this article, there are several things that you can do to market your business online. Don't think that it's impossible if you don't know about the subject, though.

The tips provided in this article should get you started. Use them to your advantage and see how much more money your business can bring you.