“Trouble follows him around like a greyhound.”
“He needs to get his act together.”
The above statements may sound funny, but they are based on real-life events. Since Billy Ray Cyrus has been singing country music for so long, he is probably recognized by most of the American population. He is successful enough that people want to see him in concert.
But Billy Ray has a problem – he’s not a great singer. So what can he do?
The adage “you are what you do” has some truth to it. As I stated before, it’s not so much the genre of music you like but the fact that you choose to do it.
I used to be a big fan of Nelly until I went to one of his concerts and realized that he was horrendous at his job. I can see the appeal for him that he can sing any music style that comes into his head and belt it out, but it doesn’t translate into being a good singer.
Not so fast!
It all boils down to your approach. It will help if you become a master at making people listen to you, no matter what you are doing.
Don’t let the fact that you are no good at singing to stop you from pursuing it. People will keep asking you to do it.
In this article, I am going to show you exactly how I made it. I’ll detail why I picked what I did and how I developed it into something I could do by myself and show you how you can do it too.
Making people listen is a skill, just like performing. If you’ve never tried it, now is a good time to find out.
But what you are about to read will not get you the instant attention you are looking for. You have to develop a skill that you can become skilled at doing over time.
The following three steps should help you with this goal.
The first step is to figure out what is missing and how you can make the gap in your skill line up to meet the need. This is the most important step in this whole article.
You may want to skip this step if you are already on your way to fame. But I don’t recommend it because you are going to need some help!
As I’m sure you know, there is always a “who” in every field. These people are experts, and they usually get paid big bucks to get their job done.
The “who” in this case is a country artist who has a top 40 hit with “I’m So Lonesome I Could Cry.”
The “who” is the one with the skill set that we are looking for, and this person is your target audience.
As you can see, he has many skills, and these skills make him successful. He has the right education and training to do this job well, and he has a strong passion for what he does.
It’s clear that he has the skills, so why not just reach out to him and try to make him a hire?
He is not the guy for this job, but he will be for somebody. He is not a mind reader.
You have to speak in his language to sell him on the idea of working with you.
So what can you do to become the “who”?
Well, you can look at the country artist’s style of music and his marketing style, and you can use those to your advantage. You can listen to his music and pick out the few that resonate with you, and write to those artists and pitch them.
This will allow you to become the guy that the artist would want to work with.
Or you can create your own style of music and write to those artists. When you show them that you know what they are looking for, you will make a lot of sales in no time.
Both approaches will work, but I’m sure you can already tell that I chose the latter.
At one point, I was trying to become the “who” guy in a few different industries, but I was unhappy with most of the results. I wanted to spend my life doing what I love.
I wasn’t doing it full time, and I was not making enough money.
But I was selling everything that I could make to make a few bucks. I didn’t want to do that forever, but there was no way that I could go back to “where I was.”
So what I did was I decided that if I was going to pursue my dream, then I was going to do it to the best of my ability. I would do the things I love to make the most money I could, and I was going to devote my life to learning and growing as a person.
Once you have figured out who you are looking to connect with, the next step is to figure out how to reach them. This can be done in many different ways.
You can buy ads on Facebook, Google AdWords, or ask your friends or family to help.
On the surface, buying ads might not seem like it would be beneficial for you. But actually, it is!
First of all, Facebook is where many people in your target audience spend a lot of time. So if you create some of your own creative ad content and post it in your status updates, you will be able to get more eyes on your posts.
You will also engage them on a deeper level, which is the main goal here.
Next, Google AdWords is like Facebook ads in that it is designed to bring in more targeted traffic. But if you use it correctly, you can spend less money and still reach the target market.
Before you start putting any ads on your site, you should have a few goals set up. This will help you to make sure you are reaching the correct people.
Reach as many people as possible
If you can create some great content about what you want to offer, share it in your status updates.
And then, check your website stats to ensure that you are reaching as many people as possible.
It would help if you aimed to have all of the searches lead to your SEMRush account website.
Then you can figure out how many people are searching on Google for what you offer. That is your target market.
So you have the “who” nailed down. But if you keep wasting money, then that target market you are so set on will slip away.
Every time you spend money on Facebook ads, Google ads, it makes you less money.
You need to set up a system that will enable you to spend as little money as possible but reach the right people. This means that every time someone clicks on an ad, you need to stop them.
If they click on your advertisement, it should only take them to your website. It would help if you went over it, review it and make sure that it works in real life.