I’ve said it a few times before, but no matter what digital music service you use, Bandcamp is the top choice. Since 2010, Bandcamp has consistently been number one in the charts, whether we’re talking about the charts for downloads, streams, etc.
The truth of the matter is that Bandcamp is so much more than just a music downloading service.
Let me put it this way: don’t bother buying your album or song directly from iTunes when you can do it from Bandcamp in one easy step. And don’t bother buying your music on Spotify when you can do it from Bandcamp in one easy step as well.
The idea behind this is simple: Bandcamp gets your music in front of new audiences; therefore, you get new fans.
Sound good? Good.
What’s so good about Bandcamp?
But how? And why should I promote my music on Bandcamp if I already have my music in digital stores such as iTunes, Spotify, etc.?
Most people would rather sell their music to as many people as possible. These days, however, there’s nothing wrong with just promoting one thing.
As I said, Bandcamp gets your music in front of more potential fans than any other music service, and that’s all that really matters, right?
As I’ve said before, Bandcamp is a great place to promote all types of music. However, the main reason for choosing it is simple: it’s free.
Bandcamp makes it easy to promote your music on their service, but here’s what you need to know if you’re planning on making some money off your music on Bandcamp.
What are you promoting?
Any piece of music released on Bandcamp is available for free, so that means the majority of your advertising money should be spent on increasing download sales and providing other kinds of promotional opportunities (such as CD and vinyl options) to your fans.
Also, the way you promote your music on Bandcamp will depend on your specific circumstances. In some cases, you may choose to focus on one product category (e.g., albums); in other cases, you’ll focus on more than one product category (e.g., album, track, etc.).
Like I mentioned at the beginning of this article, promotional strategies for promoting your music on Bandcamp vary depending on the type of music you produce. For example, albums are usually the most promoted category on Bandcamp, but tracks, remixes, and extended plays also get a fair amount of promotion.
When deciding how to promote your music, you need first to answer the following questions:
- What type of music am I making?
- Where am I making it?
- How many tracks am I releasing?
- How often am I releasing tracks?
- How should I advertise my tracks?
Once you answer those questions, then you can plan your promotional activities on Bandcamp.
Creating a website link
A website can be a great way to market your music, as well as your Bandcamp page. It can allow you to educate people on your music and your style.
Put a lot of effort into your website, and make it as informative as you can. The more they understand about you and your music, the more likely they are to purchase.
Bandcamp can act as a great tool for promoting your music, and a website provides a great way to educate your audience. So it is worth investing in a good website for your music.
A good website can really benefit your music.
A website makes it easy for your fans to stay updated about your releases, as well as your life and the projects you are involved in. They can also keep track of your fan base.
It can also help to promote your music.
You can use Bandcamp as a platform to promote your website by posting links on your profile, to social media, and your Bandcamp profile page. Be sure to link all your social media accounts from your website to help grow your following.
People love good information about you, so be sure to include a bio on your website. This will allow your fans to get to know you a little bit better.
It is also a good idea to add some “selfies” so that you can show your face as well as your music.
Share your website with your fans.
As well as sharing your website link, it can help to share it with your fans. For example, if you link your website at the end of an update on social media, your fans can easily access your website through a social media search.
You can also link it to your Bandcamp album page to make it easier for your fans to find your music. If you leave a direct link to your website in the description, it can also help people get stuck as they scroll down through your album.
Make your Bandcamp page visible.
Another great way to promote your music on Bandcamp is to make sure that your website is visible in your album description. It is a good idea to create an animated thumbnail of your cover image to clear for people who view your album on Bandcamp.
By increasing the visibility of your website on Bandcamp, you will also attract more fans.
You can give some information about your website in the “info” section of your album description and the photos section of the “about” section.
The best way to promote your website is to make it as clear as possible for people to find your website. You can include information about the best ways to find yourself on Bandcamp, as well as other useful information.
Promote your Bandcamp page through social media
You can also use Bandcamp as a great platform to promote your website. You can link your website to your profile on Twitter, Facebook, and Google+ for the best chance of connecting with your fans.
It is always important to keep your audience engaged by posting new updates or other content related to your music. If you keep posting the same old “here is an awesome new music video,” your audience is going to lose interest very quickly.
Instead, make sure that you take some time out of each day to promote your music on social media. Ensure that your profile and album pages are always visible to your audience, and make sure that your posts don’t go unnoticed.
One of the benefits of Bandcamp is that you can choose what days and times you’d like to promote your music, and you can even limit the amount of promotion that you do per week.
To keep track of how much promotion you’ve done during a given week, you can go to your dashboard and enter the amount you have promoted during that week in your “Promotional Events” category.
The same goes for how much promotion you’ve done per day. Here’s an example:
- Every day at noon, I run an advert for my album in the “Vinyl & Merchandise” category, so I’m running one promotion per day.
- Every day at 7 pm, I run an advert for my album in the “Awards” category, so I’m running one promotion per day.
- Every day at noon, I run an advert for my track in the “New Music” category, so I’m running one promotion per day.
The next question that you need to answer is how many different promotion campaigns can you run each week?
Most promotion campaigns are about six weeks long, but some are only about three weeks long. For example, if you only have one promo running, you can only run one campaign per week.
Since you have so many different promotional campaigns to run each week, the number of campaigns you can run can vary. The more campaigns you run, the more profit you can expect to make.
The first way to manage your promotional campaigns is to plan your promotions before you start them. Please write down the marketing activities you want to do and where you want to do them, and plan out your promotional campaigns in advance.
The next step is to work on building your anticipation for each promotion. By being excited about each promotion, you’ll be more likely to promote your tracks.
This is one of the reasons why some labels spend a lot of money on exclusive promotions. They know that when the promo is over, the fans will be disappointed, so they only spend money on one promotion at a time.
Also, you want to build excitement for each promotion so you can attract your ideal customers to your band’s music. One way to build excitement is to create a microsite about the promotion you’re doing.
For example, if you’re promoting a new album, you could have a microsite called “New EP in Five Weeks.” The microsite would give you information about the track that you’re promoting, give you exclusive content that’s only available on the microsite and give you other interesting information about the promotion.
Make sure that your microsite is not an imitation of the official Bandcamp microsite. You want to stand out from other labels by doing things differently.
Just because the official Bandcamp microsite exists doesn’t mean you should duplicate it. Think about all of the reasons you should be promoting your album on Bandcamp and make sure that the microsite provides you with the best reasons to promote on Bandcamp.
When it comes to promoting your music on Bandcamp, there are many things you can do. For example, you can use the links displayed when someone purchases your Bandcamp album page and your profile.
Make sure that you always post something new on Bandcamp. A simple update, a new music video, or a new release will help grow your fanbase and get you more fans.
It would help if you also tried to make your Bandcamp page as attractive as possible. This will help you to gain more exposure and show off your artistic side.
If you’re making the transition from traditional musicians to self-entitled artists, you need to ask yourself a few questions.
- How does your music fit into the world that we live in?
- Is your music relevant?
If you have the answers to these questions, you have everything you need to create a successful music career.