Promoting a kitchen cabinet business can be daunting.
Once you’ve figured out design and manufacturing, how do you get people to actually start buying your cabinets? Not too long ago I visited a cabinet-manufacturing company that makes end-to-end kitchen cabinets. They have quality, high-end kitchen cabinets but have never found the right way to market them.
Promotion can help you sell your cabinets.
Once you have developed a solid reputation for your cabinets, there are all sorts of ways to promote your products through traditional advertising as well as paid online advertising, special sales offers, and referrals.
Nail your catalog, both physical and digital
A key piece to your kitchen cabinet marketing strategy is creating the right catalog.
A good catalog will provide information that will entice your customers to look at your brand and products. A good catalog is easy to use and makes it easy to discover products you would like to buy.
To market your cabinets, you need to have the right catalog, and an experienced professional should write your catalog.
Be sure that the imagery is suitable for print publication. Choose complementary colors, and eliminate what might be perceived as jarring contrasts.
You must ensure that all images have been examined by your proofreader to make sure they comply with industry standards as well.
Social media is your friend!
A lot of cabinetry and interior design hardware companies can be afraid of social media.
Many of the business owners I’ve talked to have told me they think that what they sell is far too niche to be of much use to people on Instagram, Twitter, Facebook, etc.
The truth is that every business could use a half-decent social media presence, even businesses selling kitchen cabinets.
Maintaining your socials doesn’t have to be a painstaking process, either.
Here are some straightforward tips that will allow you to put your SM presence on autopilot while still reaping its benefits:
Hire the right photographer
If you’re an actual business, you’re likely to have worked with a photographer who can photograph your work.
But, if you haven’t, be aware: finding the right photographer is important because you want photos of your products to be eye-catching.
You want pictures that are both professional looking and appealing to your target audience. In addition to looking good in your cabinets, you also want a professional-looking photograph that can help you attract more customers.
You don’t need to post every day
Post when you have time. Try to keep it at least 3 times per week, per platform. Don’t say you are “on the road” if you don’t have much business. Be on social media sites at different times.
Don’t overthink it
Post to your social media, but don’t overthink your content. Your audience wants the information they need to be a part of your life.
They want to know how to become a member, where to purchase cabinets, and the story behind your brand.
Never compare images in the catalogues for the same product with images of different manufacturers.
Avoid text that is misleading or irrelevant to the content of your product.
Include relevant information in the materials you provide to the buyer. Keep them informed of production issues, such as delivery time, total cost, and warranty coverage.
The interior designer can get a lot more out of your cabinets if they follow the “four Ps” of their marketing plan: positioning, product, product-distribution, and pricing.
Explain the importance of your product
Define your product in the market by explaining why your product is important. Relevance is an important factor for many buyers. They are shopping for quality products and you need to highlight the benefits you have over the other brands.
What exactly are you offering? What kind of quality are you offering?
Can you mention why you are different from your competitors?
Do you have a problem people would find unique and valuable?
It is also important to explain how the buyer can experience what your product will be like. This can be done by letting the buyer see your product in a few different ways:
Use SEO to Improve Your Google Ranking
SEO is one of the most commonly used practices among small business owners. Simply stated, search engine optimization (SEO) is a marketing strategy that uses the on-page and off-page search engine optimization techniques to help improve a website’s position in search engine results pages.
Without an SEO strategy, it’s impossible to rank highly in the search engine. The best place to get started is with a top ten internet marketing blog. The article you are about to read will provide you with excellent tips for promoting your kitchen cabinet business online.
SEO can be really effective for promoting a kitchen cabinet business. Using the right search words, you can maximize your website visibility and make more sales.
For more information on SEO please see our article THIS Is Why SEO Is The BEST Way To Market Yourself!
You should highlight your products and services in a direct manner on your website. You can use images, videos, product descriptions, and brief introductions. This will help your audience to associate your brand with the items and services that you are offering.
Offer 1-on-1 Online Bookings
To convert more traffic to your kitchen cabinet business, you can offer online bookings. Not only can you receive bookings from current clients you have established a relationship with, you will be able to reach out to others who would have never found your service if it weren’t for your online presence.